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Archive for June, 2010

CRM Text and iPost Partner to Provide Integrated Email and Mobile Marketing Campaign Management Solution

Otilia Otlacan | June 4, 2010 | 3 Comments

Enables Email Marketers to Improve Customer Engagement via Multiple Channels Retail Marketing Conference ORLANDO – CRM Text, a developer of mobile marketing solutions, announced at the Retail Marketing Conference that it is partnering with iPost, a leader in strategic email marketing services and predictive analytics, to offer digital marketers a unified email and mobile marketing [...]

IAB Forms Multicultural Council

Otilia Otlacan | June 3, 2010 | 2 Comments

Releases Landmark Hispanic Audience Research NEW YORK – In order to support advertisers’ strategies to reach diverse consumer groups, the Interactive Advertising Bureau (IAB) announced the formation of the IAB Multicultural Council. The IAB also released “U.S. Latinos Online: A Driving Force,” a comprehensive presentation that uses multiple data sources to describe the Hispanic online [...]

Coca-Cola Scores Global Hit with Campaign Anthem by K’NAAN for FIFA World Cup Sponsorship

Otilia Otlacan | June 3, 2010 | 5 Comments

“Wavin’ Flag – Coca-Cola Celebration Mix” Is a Certified Number One Hit in China, Mexico and Germany and Continues Rise on Music Charts Around the World “Coca-Cola Celebration Radio” — First Digital Radio Station Created by a Brand Debuts Featuring Playlist of Hundreds of Songs and Audio Blogs by K’NAAN

Undertone Reports Explosive Growth in Online Video Advertising Revenue

Otilia Otlacan | June 3, 2010 | 3 Comments

Pre-Roll Revenue Outpaces Industry Expectations, Increases by More Than 200 Percent in 2010 NEW YORK – Undertone Networks, an online advertising network, announced that it has seen exponential growth in revenue derived from online video advertising in 2010. The amount of revenue the company received from pre-roll grew by more than 200 percent in the [...]

Yahoo! Gets Its Game on with Zynga

Otilia Otlacan | June 3, 2010 | 2 Comments

Partnership Weaves the Web’s Most Popular Social Games throughout Yahoo! SUNNYVALE, Calif. – Yahoo! Inc. (Nasdaq:YHOO), announced a partnership with Zynga that will integrate Zynga’s popular social games through Yahoo!’s global network. The partnership enables Zynga games to reach more than 600 million people worldwide across Yahoo!, giving them access to new and deeper ways [...]

AdMob April 2010 Metrics Report Examines Global Base of Android and iPhone Devices

Otilia Otlacan | June 2, 2010 | 1 Comment

75 Percent of Android OS Devices Are in North America, Compared to 49 Percent of iPhone OS Devices SAN MATEO, Calif. – AdMob, one of the world’s largest mobile advertising networks, compares unique devices running the Android and iPhone Operating Systems (OS) in its network in the April 2010 AdMob Mobile Metrics Report. The Android [...]

Social Media Metrics: How to Measure and Optimize Your Marketing Investment Is the Only Guide Devoted Exclusively To Social Media Metrics

Otilia Otlacan | June 2, 2010 | 1 Comment

DUBLIN – Research and Markets has announced the addition of John Wiley and Sons Ltd’s new “Social Media Metrics: How to Measure and Optimize Your Marketing Investment” to their offering. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important [...]

Gannett announces executive appointments in US Community Publishing

Otilia Otlacan | June 2, 2010 | 8 Comments

MCLEAN, Va. – Gannett (NYSE: GCI) announced Samuel Martin has been named president and publisher of the Montgomery (AL) Advertiser. Most recently he was senior vice president/chief advertising officer for the Boston Globe. Cheryl Lindus, formerly president and publisher of the Montgomery Advertiser, joins The Star Press in Muncie, IN, as general manager.

Rodale Announces New Content Partnership

Otilia Otlacan | June 2, 2010 | 4 Comments

Rodale to Launch New Online Health and Wellness Destination This Fall Through Alliance With MSN EMMAUS, Pa. & NEW YORK – Rodale Inc., the authoritative source for health, fitness and wellness content around the world, is delivering content from its brands, including Men’s Health, Women’s Health, Prevention, Runner’s World and Bicycling, on a new online [...]

New Version of POE from [x+1] Provides Impression-by-Impression Bidding on Exchange, Non-Exchange Ad Inventory Through Intuitive UI

Otilia Otlacan | June 1, 2010 | 0 Comments

Marketers, agencies gain greater flexibility and control over digital media campaigns and unmatched performance at scale NEW YORK – [x+1], the online targeting platform leader, announced significant improvements to its patented Predictive Optimization Engine™ (POE) that will allow agencies and marketers to automatically optimize online ad impression bids in both real-time bidding (RTB) and non-RTB [...]

Infogroup Hosts Interactive Session on Mobile Marketing at CMO Leadership Forum

Otilia Otlacan | June 1, 2010 | 3 Comments

OMAHA, Neb. – Infogroup (NASDAQ:IUSA), the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions announced it will host an interactive panel discussion at the 2010 Argyle CMO Leadership Forum on June 2, 2010 in San Francisco.

the Rubicon Project Acquires Seattle-Based Malware Security Company SiteScout

Otilia Otlacan | June 1, 2010 | 5 Comments

Malvertising Attacks Put as Much as $600 Million in Digital Advertising Revenue at Risk in A Single Month; Technology Developed By Internet Security Experts Helps Publishers Fight Back LOS ANGELES – the Rubicon Project, the digital advertising technology company, has acquired SiteScout, the malware security technology provider, to build upon the technology that drives the [...]