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Archive for June, 2010
Extends Industry Leading Standard for Consumer Data Disclosure and Transparency to Web Publishers and Marketers SEATTLE – BlueKai, the world’s largest data auction marketplace for all audience data and online marketing’s largest source of user intent data, today announced the launch of a white-label version of the BlueKai Registry. Developed for publishers and marketers, the [...]
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Integrates Facebook Globally Across More than 15 Yahoo! Sites SUNNYVALE, Calif. – Continuing its commitment to be the center of people’s online lives, Yahoo! Inc. (NASDAQ:YHOO) announced new product integrations that continue bringing the best social experiences from across the Web to Yahoo! consumers around the world.
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Dove for Men to be Unilever’s lead advert on new Apple platform LONDON – Unilever will be the consumer goods presenting advertiser on the new iAD platform unveiled by Steve Jobs at Apple’s Worldwide Developers conference in California.
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New Mobile Internet Device and Service Platform to Power Digital Signage Network CONCORD, Mass. – Nu Graphics, a full service print innovations company, and Isabella Products, a mobile Internet device and services company based in Concord, Massachusetts, announced an agreement that will enable Nu Graphics to become the first commercial reseller of Vizit™ for the [...]
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Ground-Breaking Methodology for Measuring Digital Advertising Effectiveness Innovative Model-Based Approach Uses Validated Marketing Mix Modeling Methods, Eliminates Need for Control Group Impressions, Improves Accuracy and Statistical Reliability Reston, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the introduction of AdEffx Smart Control™, an innovative methodological approach representing the next [...]
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7th Annual Awards Celebrate New England’s Exceptional Technology Advancements CAMBRIDGE, Mass. – The Massachusetts Innovation & Technology Exchange (MITX), New England’s premier association for Internet business and marketing, has unveiled the winners of its 7th Annual MITX Technology Awards. These awards are one of the largest ceremonies in the region recognizing innovative development of up-and-coming [...]
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Shakira and Univision Invite Soccer Fans across the Country to Live “La Pasión del Mundial” on Univision Company’s Unprecedented Live Coast-to-Coast Coverage of the Tournament Begun on Friday, June 11th MIAMI – Univision Communications Inc., the leading Spanish-language media company in the United States, unveiled its national advertising campaign for its exclusive Spanish-language coverage of [...]
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DUBLIN – Research and Markets has announced the addition of the “2010 U.S. Advertising Material Distribution Services Industry Report” report to their offering. The U.S. Advertising Material Distribution Services Industry report, published annually contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates on the size of [...]
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PubVantage and the PerformancePrice Create New Internet Paradigm for Transparently Connecting Publishers With Ad Networks NEW YORK – ContextWeb, Inc., which operates the ADSDAQ Ad Exchange, the largest independent ad exchange, announced a series of initiatives that create open and transparent ways for online ad networks and publishers to work with one another.
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RESTON, Va. and TAMPA, Fla. – LucidMedia, a leading online advertising demand-side platform (DSP) with integrated real-time bidding (RTB), announced that is has received $4.5 million in funding, led by MMV Financial (MMV). LucidMedia plans to apply the proceeds to continue expanding its recently launched self-service DSP (www.LucidMediaDSP.com) that enables agencies and advertisers to more [...]
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HOUSTON – The American Marketing Association’s June events aim to help attendees become better marketers and have stronger careers. On Thursday, June 10, embrace “The Art of Networking” during AMA Houston’s Young Professionals SIG Happy Hour from 5:30 – 8:00p.m. at Nouveau Antique Art Bar, 2913 Main Street. Meet great marketing people, create new contacts [...]
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June Las Vegas SEO Training Workshop to Feature Joe Sugarman – Entrepreneur, Advertising Legend and Author HATTIESBURG, Miss. – Search Engine Academy, provider of search engine optimization (SEO) trainings at locations across the United States, Canada, Asia and Australia, announced that it has opened an Academy in Las Vegas. Since its inception, SEA educators have [...]
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