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Archive for June, 2010
AdGent 007 Launches Tweetology Widget for iPad
Tweetology Replaces tweetedia as Major Social Media Brand Palo Alto – AdGent 007, the only global media and technology company to provide both audience delivery systems and proprietary social media platforms for premium publishers and advertisers, announced it has released a JavaScript iPad interface for its popular Tweetology widget (formerly called the unpronounceable tweetedia).
Komli Media Acquires PostClick, Australia’s Leading Site Representation Firm
Charts Aggressive Growth Across Asia Pacific MUMBAI, India – Komli Media, India’s largest and most successful digital media network platform, announced that it has acquired PostClick, Australia’s leading premium website representation firm, to become the leading digital media network platform across Asia Pacific. Together, the company now reaches over 30 million monthly unique visitors across [...]
Immedium Upgrade Enables Online Advertisers to Tune Performance in Real Time
LOS ANGELES – Immedium Inc launched an upgrade of its real-time advertising platform with enhanced metrics that enable advertisers to track and measure the impact of real-time content adjustments on display ad performance. The new release includes a range of charts that display the timing and details of content adjustments to live banners along with [...]
Timex Significantly Increases Return on Ad Spend with Omniture SearchCenter
Timex Enhances Customer Web Experience and Drives Additional Sales with Omniture Products SAN JOSE, Calif. – Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, announced that Timex, one of the leading watch companies in the world, has achieved an ongoing return on ad spend as high as 500 percent [...]
South Africa World Champion with average 72% Ad Network Fill Rate
Smaato Metrics: iPhone CTR drops worldwide and overtaken by Android in the US and South Africa NEW YORK – Smaato Inc., the leading mobile ad optimizer and mobile advertising company revealed data (http://metrics.smaato.com), looking at the global, mobile advertising market in terms of click through rates and ad network fill rates for May, based upon [...]
Smaato Network: 5000+ Publisher and 7 Billion Ad Requests Per Month – Underlines Exponential Growth of Mobile Advertising Globally
MMA Forum New York – Milestone Achievement; Branded Advertising via Mobile is Getting More Traction; Better Quality of Engagement is Seen by Mobile Thought Leaders in Smaato’s Latest Roundtable REDWOOD SHORES, Calif. & HAMBURG, Germany – Smaato Inc. (www.smaato.com), the leading global optimizer for mobile advertising, announced that it now serves over 7 billion ad [...]
CrowdGather Acquires Digital Ad Agency Adisn for $5.5 Million in Stock
WOODLAND HILLS, Calif. – One of the leading networks of forum communities on the Internet, CrowdGather (OTCBB:CRWG), announced that it has acquired Adisn, a next generation Digital Ad Agency that uses relationship data from the social web to enhance targeting, for $5.5 million, the largest acquisition in CrowdGather’s history. CrowdGather will issue 4,621,849 shares of [...]
Jack in the Box Earns Ad Industry’s Top Award… Again!
Restaurant Chain Takes Home a Prestigious Gold Effie for 2009 Brand Campaign SAN DIEGO – Who’d have thought that critically injuring a beloved icon of the restaurant industry would be an effective way to promote a company? Well, that would be the creative team for Jack in the Box® restaurants, who this week picked up [...]
AdGenesis Digital Launches Multiple Media Real-Time Video Advertising Platform
Customers Are Instantly Matched With Brands and Rewards; White Label Platform Will Enable “Me-Commerce” on Mobile Devices NEW YORK – AdGenesis Digital LLC, building on the success of Beezag, its sister company and first private label partner, launched a new video advertising platform where customers exchange buying information for relevant ads and rewards. AdGenesis functions [...]
Leaders from across Interactive Industry Assemble to Judge IAB MIXX Awards 2010
New Categories Reflect Explosive Innovation and Celebrate Fresh Era in Marketing & Advertising NEW YORK – In an age when ground-breaking technologies and transformative platforms are redefining creativity in marketing and advertising, when consumers’ brand experiences are being refashioned in new ways, the Interactive Advertising Bureau (IAB) announced a stellar panel of judges for the [...]
Top Five Social Media Risks for Business: New ISACA White Paper
“Social media governance” needed for managing risk without sacrificing opportunity ROLLING MEADOWS, Ill. – ISACA named the top five social media risks for business and recommended solutions to help businesses address security, customer service and corporate reputation risks raised by their employees’ use of social media—on the job and off.
Panache Partners with Industry Innovators in The Rising Tide Co-Op to Deliver Superior Advertising Models to Publishers
Panache Platform to Standardize Online Video Advertising Delivery for Publishers; Ushers in New Era of Innovation and Monetization LOS ANGELES – Panache, the advertising platform for digital video, announced its unique role within The Rising Tide Co-Op to enable video publishers and content owners to access a new online video ad format called the ASq [...]
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