Home » Archives for June 2010
Archive for June, 2010
Criterion Capital Partners Acquires Bebo from AOL
LOS ANGELES – Criterion Capital Partners, LLC (CCP), a merchant banking and financial advisory firm based in the United States, announced that it has acquired the Bebo business, the youth-centric social media network, from AOL Inc. As part of the deal, CCP will assume the rights and complete operating control over the global social platform [...]
Adometry Joins Undertone Networks’ Verification Included Program
Ad Verification Company Supports Initiative for Guaranteed Quality of Online Advertising NEW YORK – Undertone Networks, an online advertising network that provides advertisers with quality placements on the Web’s best sites, announced that Adometry, a leader in verification for online display ads, is the latest company to join the Undertone Verification Included program. By partnering [...]
IAA Panel to Discuss Future and Dynamics of Tablet Enabled Advertising
SAN FRANCISCO – The International Advertising Association (IAA West) announced that it is featuring a panel of media gurus at its June 22 meeting to discuss the dynamics and future of tablet-enabled advertising and media moderated by Greg Stern of Butler, Shine and Stern.
Joost Is Now the Pre-Roll Advertising Network of Record and Video Advertising Platform for Demand Media
SANTA MONICA, Calif. – Joost (www.joost.com), the world’s largest content distribution and monetization platform, announced a global sales and technology partnership with Demand Media. Under the terms of the exclusive agreement, pre-roll inventory on Demand Media owned and operated websites, including eHow.com, Cracked.com and Mania.com will become part of the Joost Video Network, powered by [...]
IAB Enriches Educational Offering with Launch of On-Demand Training
Top-Tier Interactive Training Delivered Anytime, Anywhere NEW YORK – The Interactive Advertising Bureau (IAB) announced the launch of “IAB Professional Development On-Demand,” a comprehensive educational program for both seasoned advertising and marketing professionals and individuals seeking in-depth training on the fundamentals and latest tools, techniques and best practices in interactive advertising. The IAB also announced [...]
2010 US SMBs and Social Media: Rules of Engagement Out Today
DUBLIN – Research and Markets has announced the addition of the “2010 US SMBs and Social Media: Rules of Engagement” report to their offering. The phenomenon of social media has brought up a lot of questions around how small and medium businesses (SMBs) are leveraging these tools as a marketing vehicle. While its clear that [...]
Lotame Extends OpenAmplify Partnership for Consumer Sentiment
Increased Ability to Deeply Analyze and Segment Audience Data Heightens Power to Serve Custom Creative Messages to Target Audiences NEW YORK – Lotame, the marketing technology company powered by the superior segmentation of audience data, has teamed up with OpenAmplify to deepen its already formidable ability to market to highly engaged audiences.
Advertise.com Launches Self-Serve Display Platform with Remarketing
Do it Yourself Interactive Allows Marketers to Customize Campaigns that Work CHICAGO – Advertise.com, a premier platform for search and display advertising, announced the availability of new tools that give savvy interactive marketers direct control of display ads enhanced with Advertise.com’s Remarketing services. The self-service platform is ideal for independent marketers and advertisers who want [...]
Smaato Mobile Advertising Award 2010 Now Open for Global Entries
Smaato Inc., a leading mobile ad optimizer and mobile advertising company, announced the launch of the Smaato Mobile Advertising Award 2010. After the success in previous years, the award aims to find the coolest ad-enabled mobile content on the planet. This year, Smaato has divided the competition into seven categories: iPhone & iPad, Android, Windows [...]
IAB Long Tail Alliance Descends on Nation’s Capital Once Again
Second Annual Capitol Hill “Fly-In” Gives Voice to Critical Role of Ad-Supported Internet for Small Businesses in the U.S. Economy WASHINGTON, D.C. — For the second annual IAB Long Tail Alliance Washington Fly-In, the Interactive Advertising Bureau (IAB) assembled 46 small publishers to tell their elected representatives about the important role played by the advertising-supported [...]
Endeavor Ads Launches Exclusive Affiliate Network
SANTA MONICA, Calif. – Endeavor Ads, LLC is a premier performance marketing network which was founded through a vision of bridging the gaps between traditional lead generation strategies and the more modern performance marketing techniques. The exclusive network boasts a strong client base and broad range of long-standing, trusted industry relationships. Advertisers will see high [...]
MS&LGroup and Egami Consulting Group Partner with Howard University to Create Opportunities for Minorities in the Advertising Industry
NEW YORK – MS&LGroup, one of the world’s leading communications firms, and its strategic partner for multicultural marketing Egami Consulting Group have joined with Howard University’s Center for Excellence in Advertising (CEA) to provide opportunities for minorities in the advertising industry. This alliance helps CEA in its mission to become a talent resource for people [...]
Keep in touch!