Isobar New Client Wins Up Nearly 60 Percent To-Date in 2010

Panasonic, McCain Foods, Boston Bruins, SanDisk and VSP® Vision Care among New Brands Added to Digital Agency’s Roster in 2010

BOSTON – Isobar (http://www.isobar.com/), a full-service digital communications agency and Aegis Media Group company, reported a strong first half to 2010 for its North American business, adding more than 20 new brands to its roster in the U.S. and Canada. The total new account wins from January through May represent a 59 percent increase in wins over the same period in 2009. While Isobar North America does not disclose its individual revenue figures, the digital agency revealed that its new business growth is on course to far outpace last year’s. This news comes on the heels of the final integration of the four digital agencies – Ammo Marketing, Freestyle Interactive, Mindblossom and Molecular – into a singular Isobar North America brand.

Daren Trousdell, executive vice president of sales and marketing for Isobar, attributes the recent business success to the strength of the newly combined organization’s offering. “We’re approaching brand challenges with ideas and capabilities representative of a stronger, more robust agency,” said Trousdell. “Because our offering now encompasses everything from strategic planning and creative to media, technology and analytics, plus a host of solutions from our sister agencies such as iProspect, Carat and Velocity, we come to the table with a holistic approach that helps clients see from beginning to end how it works. This makes their decision-making process a lot easier when choosing their digital agency partner.”

Since January 1, 2010, Isobar has signed new engagements with Panasonic, McCain Foods, The Boston Bruins, SanDisk, VSP Vision Care and several others. These account programs encompass a wide range of strategic digital initiatives that leverage the growing spectrum of capabilities in the online channel, including social, mobile, interactive advertising, ecommerce, content management and new forms of consumer engagement. In addition, the agency also expanded work with several of its clients, including adidas, Nikon and Procter & Gamble.

About Isobar North America, Inc.

Isobar is a full-service digital communications agency that combines digital strategy, creative, media, technology, and measurement to drive brand success in today’s technology-driven, consumer-controlled world. Formed by the merger of Ammo Marketing, Freestyle Interactive, Mindblossom and Molecular in 2010, Isobar North America’s team of more than 200 digital experts have been transforming the way the world’s biggest brands reach, connect and engage with consumers since the Internet’s inception. Its clients include adidas, Nikon, Northwestern Mutual, Procter & Gamble and Reebok. With locations in Boston, New York, San Francisco and Toronto, Isobar North America is an Aegis Media Group company. For more information about Isobar North America, please visit www.isobar.com.

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Otilia Otlacan

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Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She is based in Dublin (IE) and Arad (RO) and works as a consultant through her company, RightFit Media, specialized in web monetization, social media strategy, brand awareness and brand development for ad tech companies.

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