Adometry Joins Undertone Networks’ Verification Included Program
Ad Verification Company Supports Initiative for Guaranteed Quality of Online Advertising
NEW YORK – Undertone Networks, an online advertising network that provides advertisers with quality placements on the Web’s best sites, announced that Adometry, a leader in verification for online display ads, is the latest company to join the Undertone Verification Included program. By partnering with Adometry, Undertone has added another layer of accountability to its pioneering initiative for ensuring that advertisers receive the best possible placements – and, ultimately, return-on-investment – for their digital ad campaigns.
“At Adometry, we’re always looking to partner with like-minded companies that understand the value of quality in online advertising,” said Jim Ewel, CEO, Adometry. “The Undertone Verification Included program is a testament to the company’s confidence in delivering the quality placements it promises, and is an initiative we can proudly support.”
The Verification Included program leverages Undertone’s partnerships with the top companies in the ad verification space to provide advertisers with assurance that their campaigns reach only trusted, high-quality Websites. The program is backed by the Undertone Quality Guarantee, a money-back assurance that advertisers working with Undertone will only see their ads on the Web’s best sites.
“Our Verification Included program is just another way Undertone works to protect brands and advertisers,” said Michael Cassidy, CEO, Undertone Networks. “Adometry’s Veracity software can provide our clients with further assurance that their campaigns are reaching only the highest quality sites.”
About Adometry
Veracity™ by Adometry™ is the only solution for online display advertising that provides both ad verification and effectiveness metrics to advertisers and ad agencies. Using a patent pending process, Veracity provides information that not only ensures that your placements are compliant with your contract and insertion guidelines, but also provides actionable metrics that allow you to make smarter online ad spending decisions.
About Undertone Networks
Undertone® Networks, an online advertising network, provides advertisers with quality placements on the Web’s best sites. The company carefully selects its media partners and hand-purchases all its inventory, delivering above-the-fold visibility and brand protection for marketers who care where and when their ads run online. The Undertone approach ensures that media buyers and the advertisers they serve can drive successful brand awareness and direct response initiatives with a comprehensive blend of high-impact ad formats, rich media, targeting capabilities and personalized service. The company is based in New York, with fully staffed offices in major U.S. markets. For more information, visit www.undertone.com.
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Category: Ad & Media Strategies, Ad and Media Verification, Ad Metrics, Ad Networks and Platforms, Ad Operations, Ads by Creative, Display Ads
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