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Archive for June, 2010
YuMe Domain Detection Technology Prevents Unwanted Impressions in Syndicated and Embeddable Video Players; Identifies the Partner Sites Delivering Strong Campaign Performance for Syndication-focused Publishers Redwood City, CA – YuMe, the leading video advertising technology company, announced that it has added a powerful set of brand security capabilities to its ACE technology platform.
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Partnership Leverages Combined Assets of IPG Mediabrands, AOL and Input from Leading Retailers NEW YORK – Interpublic Group’s (NYSE:IPG) Mediabrands and AOL (NYSE:AOL) announced, at the Cannes Lions International Advertising Festival, a partnership to create sophisticated online and technology solutions for both consumers and retail marketers. The goal of the partnership is to provide shoppers [...]
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WASHINGTON – With GEICO’s unique ads dominating the airwaves, radio waves, and billboards across the country, it’s no surprise that GEICO’s own Ted Ward was honored by The ADVERTISING Club of New York as the 2010 Advertising Person of the Year. Ward joined GEICO in 1984 as director of media advertising and was named vice [...]
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Panasonic, McCain Foods, Boston Bruins, SanDisk and VSP® Vision Care among New Brands Added to Digital Agency’s Roster in 2010 BOSTON – Isobar (http://www.isobar.com/), a full-service digital communications agency and Aegis Media Group company, reported a strong first half to 2010 for its North American business, adding more than 20 new brands to its roster [...]
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Powered by Windows 7, Firm’s Massive, Multi-Touch Display Also to Serve as Information Hub of Event, Delivering Instant Access to Complete Festival Program, 3D Maps and Tools to Dynamically Connect With Other Attendees CANNES, France – Schematic, a WPP company, unveiled the future of experiential, digital marketing with the debut of two, large-scale branded “Touchwall” [...]
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Online publishers forced to explain declines in web traffic find excuse: it is all football’s fault! NEW YORK – ADTECH, the international provider of ad serving solutions, and part of AOL Advertising, has revealed in a survey that traffic figures for European websites are, on average, dropping by up to 20 percent during each countries [...]
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Semantic advertising pioneer to license semantic classification and brand protection technology to ad agencies, publishers, ad serving technology, ad exchanges, and demand-side platforms NEW YORK – Crystal Semantics, a leading innovator in the field of semantic advertising, announced that it will license its semantic advertising technology to ad agencies, publishers, ad networks, ad exchanges and [...]
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RESTON, Va. – As part of its effort to provide advertisers with the most comprehensive audience targeting capabilities available, LucidMedia (www.lucidmedia.com), a leading online advertising demand-side platform (DSP), announced that it will integrate a rich base of data from three market leaders into its DSP. These include: behavioral targeting pioneer AlmondNet, the leading aggregator of [...]
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Connect reports strong growth of its social media platform AUSTIN, Texas – Connect, HP’s largest independent user community, announced a new global survey revealing that organizations are moving from recession to recovery and subsequently increasing IT spending. Connect also announced strong growth numbers for its social media platform, myCommunity, which has seen more than 180,000 [...]
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IAB Member Networks and Exchanges Commit to Greater Brand Safety NEW YORK – The Interactive Advertising Bureau (IAB) released the finalized “Networks & Exchanges Quality Assurance Guidelines,” a document that standardizes the information networks and exchanges provide to advertisers, enhances buyer control over the placement and context of advertising, and builds brand safety. The guidelines [...]
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Ad Operations Solutions Leader Shortlisted by Prestigious Industry Organization NEW YORK – Solbright, delivering solutions that drive the business of digital advertising, announced that it was recognized as a finalist in the newly created “Best Ad Technology Platform” category at the Association of Online Publishers (AOP) Digital Publishing Awards 2010. The ninth annual awards, which [...]
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Global Event Enables Designers and Developers to Connect and Shape the Future of Digital Media and Web Experiences SAN JOSE, Calif. – Adobe Systems Incorporated (Nasdaq:ADBE) announced registration is open for MAX 2010, Adobe’s annual worldwide conference taking place Oct. 23–27 at the Los Angeles Convention Center. At MAX 2010, thousands of designers, developers and [...]
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