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Archive for May, 2010
Semantic ad network and brand protection technology solutions provider adds Evan Cowitt as VP Sales, West Region NEW YORK – ad pepper media, the international online advertising network and semantic advertising technology solutions provider, announced expansion to the West Coast with the opening of a new office in Los Angeles. The company added Evan Cowitt [...]
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Releases “Data Usage & Control Primer: Best Practices & Definitions” NEW YORK – The Interactive Advertising Bureau (IAB) announced the release of “Data Usage & Control Primer: Best Practices & Definitions,” a guide that explains in plain terms what data can be collected online and how that data should be collected, as well as providing [...]
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MINNEAPOLIS – Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced its annual e-commerce conference, Digital River Globalocity™, will take place May 18-20, 2010, at the Hilton San Diego Bayfront in San Diego, Calif. Hosted by Digital River and its family of companies, the conference is expected to draw senior e-commerce [...]
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Brings Management Experience from Yahoo!, ComScore Networks and Advertising.com to Fast-Growing Ace Metrix LOS ANGELES – Ace Metrix™, the industry standard in television advertising analytics, announced that Peter Daboll has joined the company as CEO. Previously CEO at ComScore Media Metrix and Chief of Insights at Yahoo!, Daboll brings significant experience in the syndicated data [...]
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HAMPSHIRE, England – A new report from Juniper Research has found that the mobile marketing and retail sector (comprising mobile advertising, coupons and smart posters) will exceed $8 billion by 2012 globally. The ‘Mobile Marketing and Retail Strategies’ report found that Retailers were already starting to exploit the mobile channel through advertising campaigns on the [...]
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Now Accepting Requests for Speakers and Sponsors EMERYVILLE, Calif. – Lithium Technologies, the leading provider of Social CRM solutions to power the customer network, announced a call for speakers and sponsors for the second annual Social CRM Virtual Summit to be held on November 10, 2010. Lithium is compiling the agenda, which includes Social CRM [...]
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New Offering Helps Marketers Significantly Improve the Effectiveness of their Online Ad Campaigns SUNNYVALE, Calif. – Efficient Frontier, a leading online performance marketing company, announced its entry into display advertising with a fully integrated display and search marketing optimization platform. The new display offering includes real-time bidding capabilities, which is dynamic bidding at the impression [...]
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Blackberry Smartphones Dominate 12 of Top 15 DMAs; iPhone Tops in the Bay Area BALTIMORE, Md. – Millennial Media, the leading independent mobile advertising platform, released its one-year anniversary edition of its monthly Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.)™. The brand advertiser-focused S.M.A.R.T.™ profiles a number of trends as observed from the company’s [...]
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National Advertisers Will be Able to Reach Nearly One-Third of U.S. Pay-TV Households EL SEGUNDO, Calif. & ENGLEWOOD, Colo. – -DIRECTV Group and DISH Network L.L.C., the leading digital television service providers in the United States, announced the launch of the Advanced Satellite Advertising Platform (ASAP), a new interactive advertising platform giving national television advertisers [...]
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NEW YORK – AdCloud® Media (www.adcloudmedia.com) announced that it has reached legal settlement, dismissing in full a lawsuit brought against the company by AdKnowledge, Inc. AdCloud Inc. agreed to avoid business with five advertising clients and five publishing suppliers until Oct 31, 2010. The agreement also permits AdCloud to retain all of its current employees [...]
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Phase One to Include M-Commerce Guide and Webinar LOS ANGELES – Mobile Entertainment Forum (MEF) North America announced a new Mobile Commerce (M-Commerce) Initiative created to help brands, content producers, and retailers better understand how to leverage the mobile phone to drive customer acquisition, retention, and conversion. The first phase of the initiative will produce [...]
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DFJ Growth Fund Leads Investment to Support Tremor Media’s Aggressive Growth NEW YORK – Tremor Media (www.tremormedia.com), the leading video monetization and advertising company, announced it has raised $40 million in funding led by Draper Fisher Jurvetson Growth Fund with participation from DFJ and Triangle Peak Partners. Existing investors including Canaan Partners, Meritech Capital Partners [...]
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