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Archive for May, 2010
TechTarget Recognized by BtoB Magazine for the 10th Consecutive Year NEWTON, Mass. – Technology media company TechTarget, Inc. (NASDAQ: TTGT) announces that its technology media properties have been named to the BtoB Magazine “Media Power 50” list of the 50 most powerful business-to-business advertising venues for the tenth consecutive year – ranked #9 overall.
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SAN DIEGO – Brickfish, the award winning social media solution that has generated over 300 million consumer engagements and conversations for global advertising agencies and Fortune 1000 marketing leaders like Microsoft and Nike, announced that CEO and Co-Founder, Nichole Goodyear, has been elected to the Social Media Advertising Consortium (SMAC) Board. As a SMAC Board [...]
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In Spite of ROI, Senior Execs Say they’re Holding Back Millions Due to Lack of Consumer Trust TRAVERSE CITY, Mich. – A new study of 90 organizations actively engaged in online marketing concludes that in spite of an acknowledged return on investment, hundreds of millions of dollars are being held back from online behavioral advertising [...]
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PubMatic Will Unveil & Demonstrate The Industry’s Most Advanced Suite of Publisher Brand Protection Products & Services PALO ALTO, Calif. – PubMatic (http://www.PubMatic.com), the company that provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, announced [...]
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Providing Advertisers Exclusive Access to Moms Online BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, introduced Burst Moms Spotlight Sites, a unique offering that provides advertisers with exclusive access to a select group of content rich websites that deliver “CEO Moms” and key household [...]
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Omnicom, a Global and U.S. Advertising and Marketing Leader, to Help Humana Strengthen Its Brand LOUISVILLE, Ky. – Humana Inc. (NYSE: HUM) announced that it has selected Omnicom Group Inc. as its primary national advertising and marketing agency, effective immediately. In addition to strengthening the Humana brand in the U.S. and globally through its selection [...]
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Evolution of Online Private Sales, Group Discounts and Daily Deals From Supply-Driven to Demand-Driven Model Detailed Customer Preference Analysis Combined with Supplier Data Integration Delivers Better Consumer Shopping Experience SUNNYVALE, Calif. – RowNine announced the launch of a new technology-driven social shopping platform that aims to change the supply focused approach of the rapidly growing [...]
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Nearly Half of Vibrant’s Billions of Links Deliver Real Information Including Search Results, Tweets, Recipes, White Papers NEW YORK – Vibrant (www.vibrantmedia.com), a world leader in contextual advertising solutions and next generation hyperlinks, is launching a new Hyperlink Content Division to meet the demand from advertisers for custom solutions delivering real-time content and information. Nearly [...]
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Technology Serves as Operating Platform for the Premier Ad Network of Web Sites BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, announced the signing of the Seed Corn Advertising Network as a new client of its adConductor™ ad management technology and services. The Seed Corn Advertising Network (SCA Network) has recently [...]
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Aisling McDonagh, Formerly Online Sales Director at Rodale, Joins as Senior Sales Director, Based in New York Todd Dufour, Previously Executive Director, Integrated and Strategic Marketing at MySpace, Joins as Head of Influencer Marketing & Talent Relations, Based in Los Angeles Judith Heimowitz, Former Time, Inc. Manager of Digital Sales Planning, Joins as Director of [...]
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Consumer Costs for Broadband Access Could Increase by as Much as $55 Per Month; Net Neutrality Regulations Are Likely to Trigger Job Losses WASHINGTON – The Internet Innovation Alliance (IIA), a broad-based coalition supporting broadband availability and access for all Americans, released the following comments from Co-Chairmen Bruce Mehlman and David Sutphen on a new [...]
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New Sales Office in Sydney Supports Strong Global Growth SYDNEY – VideoEgg, the engagement ad network, announced it has established a direct sales presence in Australia to support its growing International business. The new sales office in Sydney further supports the strong global demand for VideoEgg’s comprehensive brand advertising offering and will enable VideoEgg to [...]
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