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Archive for May, 2010
7.5% Year-Over-Year Increase a Bright Spot in Marketing & Advertising Media NEW YORK – Internet advertising revenues in the U.S. hit $5.9 billion for the first quarter of 2010, representing a 7.5 percent increase over the same period in 2009, according to the numbers released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). This [...]
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AdReady Adds Capital and Builds Team to Support Aggressive Growth Strategy SEATTLE – AdReady, a pioneering technology company that delivers powerful yet easy-to-use software solutions for digital display advertising, announced it has raised $5.3M to help meet the growing demand for its display advertising technology platform for agencies, advertisers and publishers. The company had full [...]
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Council to Provide Feedback, Recommendations from ExactTarget’s Network of 600+ Partners INDIANAPOLIS – ExactTarget, a global provider of email marketing and interactive marketing solutions, announced that executives from 13 of the world’s top interactive agencies and marketing technology providers will serve as founding members of ExactTarget’s Partner Advisory Council.
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Kantar Video, Echo Video and Millward Brown tools will address evolving client needs for effective measurement of digital video platforms worldwide NEW YORK – Kantar has unveiled a suite of complementary video measurement and tracking tools in anticipation of continuing rapid growth in global video ad spend:
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Appoints Steve Sullivan, Online Ad Ops Veteran, as Vice President to Spearhead Supply Chain Solutions NEW YORK – To provide support for its large contingency of members with West Coast headquarters, the Interactive Advertising Bureau (IAB) announced the opening of a San Francisco office. The IAB also announced that it had named Steve Sullivan as [...]
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Provides Increased Advertiser Conversion and New Sources of Monetization for Companies That Drive Phone Calls to Businesses Marchex extends its call advertising leadership and highlights multi-billion dollar market opportunity SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a call advertising and small business marketing company, announced the Marchex Pay-For-Call Exchange, a performance-based call advertising product that connects advertisers [...]
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NEW YORK – Retailers are employing new and innovative online business initiatives as a way to drive sales growth, according to the most recent Tobe Report. After a comprehensive survey of the technological advancements impacting online retail, Tobe today unveiled ten key strategic initiatives that will immediately drive sales for retailers. “There is significant opportunity [...]
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DUBLIN – Research and Markets has announced the addition of the “Analyzing the US Media & Advertising Industry” report to their offering. The Media & Entertainment (M&E) sector of the US is one of the largest sectors in its economy and is well entrenched. However there is increasingly being seen a radical transformation of this [...]
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Samsung, Motorola and LG in Dead Heat in OEM Subscriber Market Share RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month period ending March 2010 compared to the preceding three-month [...]
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WordStream Will Use Funding for Continued Growth and Expansion of Company’s Search Marketing Tools for SEO and PPC; Sigma Partners Returns as an Investor; Company Adds Frank Andrasco to Board of Directors BOSTON – WordStream, an Internet marketing software company, has secured $6 million in series B financing from Egan-Managed Capital, a new investor in [...]
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WESTERVILLE, Ohio – AdMall announced the availability of the Media Sales Mobile app, designed specifically for media advertising sales professionals. Media Sales Mobile features advertising opportunities, local prospect lists and nearby demographics, consultative sales tips and conversation starters. The app also features news, trends and forecasts for advertising, digital media, broadcast and cable TV, radio, [...]
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Sentry is Industry’s Only Solution for Monitoring Delivery of EBIF Applications NCTA’s The Cable Show 2010 LOS ANGELES – Mixed Signals, the leading provider of digital content monitoring solutions, has added significant new capabilities to its Sentry® product that enable it to monitor enhanced television (ETV) and advanced advertising applications based on the Enhanced TV [...]
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