Tremor Media’s Ad Monetization Technology Acudeo Built into Media Player Architecture
NEW YORK – Tremor Media (www.tremormedia.com), the leading video monetization and advertising company, announced it will be among the first online video advertising network providers for the Open Source Media Framework (OSMF). OSMF simplifies the development of media players by allowing developers to assemble components to create high-quality, full-featured video playback experiences based on the Adobe® Flash® Platform. Tremor Media has developed a plug-in version of Acudeo®, its ad management technology, for OSMF. The plug-in will allow web video publishers that are using OSMF to easily utilize all of the video monetization features available through Tremor Media’s Acudeo platform.
“OSMF provides online video publishers with a powerful new open framework so they can create customized video applications for the Adobe Flash Platform,” said Charles Parra, vice president of product management at Tremor Media. “The open architecture gives developers the ability to take full advantage of the advanced functionality and ease of use of Tremor Media’s Acudeo ad management framework, thus enhancing publishers’ ability to fully monetize their video content.”
With OSMF-Acudeo integration, companies with premium online video can manage advertising policies, integration with multiple advertising networks, ad formats, delivery and inventory fulfillment in a single, easy-to-use interface through the Acudeo console. The Acudeo plug-in works through a simple, one-line integration.
“The Acudeo plug-in for OSMF provides key components for online advertising and video monetization, which can dramatically save media companies time so they don’t have to start the process from scratch,” said Scott Wellwood, director of business development for Dynamic Media at Adobe. “By providing an open framework for media players based on the Adobe Flash Platform, content owners can easily integrate best-of breed components and reach the largest possible online audience as they bring their OSMF-based video players to market.”
“The Open Source Media Framework will be an essential technology for developers and video publishers looking to provide engaging, rich online video experiences that leverage the strength of the Flash platform,” said Jason Glickman, CEO of Tremor Media. “As a leader in the video monetization space it was important for us to create a plug-in that works for the Adobe Flash Platform, the number one video delivery format on the web today.”
In recent months Tremor Media has announced several new products and partnerships that further differentiate it in the online video marketplace. These advances include real-time audience targeting, several engagement-driven in-stream ad formats including the proprietary vChoice unit, and the first of its kind strategic partnership with DoubleVerify for third party ad verification. Read more at www.tremormedia.com.
About Tremor Media
Tremor Media (www.tremormedia.com), the leading online video monetization and advertising company, provides brand advertisers with in-stream and in-banner video advertising solutions on top-tier publisher sites with a combined 192.5 million uniques, reaching 90.4% of internet users. Tremor Media’s innovative video ad formats, advanced targeting, and industry-leading measurement tools enable advertisers to deliver efficient, scalable, and engaging video campaigns with measurable impact.
In addition, Tremor Media’s Acudeo technology provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Acudeo delivers the industry’s most flexible and easy-to-use ad policy management tools and provides access to the industry’s leading revenue sources including turnkey integrations with all major online video platforms, video ad networks, ad serving, and video analytic technologies. With Tremor Media’s Acudeo technology, publishers can achieve maximum revenue while retaining total control and flexibility over their advertising inventory.
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