TechTarget Media Among 50 Most Powerful B-to-B Advertising Venues
TechTarget Recognized by BtoB Magazine for the 10th Consecutive Year
NEWTON, Mass. – Technology media company TechTarget, Inc. (NASDAQ: TTGT) announces that its technology media properties have been named to the BtoB Magazine “Media Power 50” list of the 50 most powerful business-to-business advertising venues for the tenth consecutive year – ranked #9 overall.
“Google, Yahoo, TechTarget and GlobalSpec are in the top 10 for delivering on the Internet’s promise of offering increasingly narrow audiences and doing so efficiently,” wrote Sean Callahan, Media Reporter for BtoB magazine.
The Media Power 50 was announced online today, will be published in the May issue of BtoB magazine, and can be found at, http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100503/FREE/305039989/1151
The full list of media in the 2010 Top 10 of the Media Power 50 with TechTarget by rank order include,
1. Wall Street Journal
2. Google.com
3. NFL
4. CNBC’s ‘Power Lunch’
5. Yahoo.com
6. Financial Times/FT.com
7. Forbes/Forbes.com
8. Bloomberg BusinessWeek
9. TechTarget
10. GlobalSpec
To develop the list, BtoB magazine editors interviewed industry analysts, top media buying agencies, the Company’s advertisers, and evaluated such data as advertising revenue and audience to establish the most impactful and powerful business-to-business advertising venues. The final Media Power 50 list was selected by a panel of editors and reporters.
“Once again we are proud that our media business model and websites are recognized by our customers, industry analysts and BtoB’s editors as leaders in technology marketing media,” said TechTarget CEO Greg Strakosch. “This honor is a reflection of our understanding of the technology markets, relentless focus on measuring advertising ROI, leadership in online advertising best practices, and continued product innovation.”
About TechTarget
TechTarget (http://www.techtarget.com), a leading online technology media company, gives technology providers ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of more than 80 technology-specific websites and more than 8.5 million registered members, TechTarget is a primary Web destination for technology professionals researching products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of webcasts, podcasts, videos and virtual trade shows for the technology market. Its websites are complemented by numerous invitation-only events. TechTarget provides proven lead generation and branding programs to top advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
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Category: Digital Marketing, Internet Strategy, Marketing Strategy, Media Buying, Media Planning, Online Media
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