PubMatic Will Unveil & Demonstrate The Industry’s Most Advanced Suite of Publisher Brand Protection Products & Services
PALO ALTO, Calif. – PubMatic (http://www.PubMatic.com), the company that provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, announced today plans to host the online advertising industry’s first event focused on improving brand control for online publishers. The special event, Blueprint for Publisher Brand Control, will address and offer publisher solutions for issues including creative control, channel conflict, ad loading speed, audience data leakage, and other problems that can result in a negative experience for the publisher’s audience.
Schedule and Details for Blueprint for Publisher Brand Control (http://www.PubMatic.com/control):
What: Blueprint for Publisher Brand Control
Where: Helen Mills Theater, 137-139 West 26th St, NYC
When: Wednesday, May 26
Time: 2:00 – 5:30pm
Rob Beeler, VP Content & Media, AdMonsters
How Brand Control Affects Revenue and Operations
Q&A by Rob Beeler, VP Content & Media, AdMonsters with
Greg Coleman, President and CRO, Huffington Post
Blueprint for Publisher Brand Control: Current Solutions & Developing the Industry Roadmap
Rajeev Goel, Co-Founder & CEO, PubMatic
Networking Happy Hour with Hors D’ Oeuvres and Cocktails
Theater seating is very limited. Publishers can request an invite by visiting http://www.PubMatic.com/control.
“We take protecting the publisher’s brand very seriously because it affects publishers on several major fronts – revenue, operations, and end user experience,” said Rajeev Goel, Co-founder and CEO of PubMatic. “Brand Control is a major part of the PubMatic Premier ad management and monetization platform for publishers, and we’ve developed the industry’s most advanced suite of brand control solutions for publishers. This event is a chance for publishers to understand what solutions are available to help them and how PubMatic will continue to lead the industry on brand control innovation.”
PubMatic’s (http://www.PubMatic.com) ad management technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.
Privately held PubMatic, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, has seven offices around the world in the US, Europe, and Asia.