Aisling McDonagh, Formerly Online Sales Director at Rodale, Joins as Senior Sales Director, Based in New York
Todd Dufour, Previously Executive Director, Integrated and Strategic Marketing at MySpace, Joins as Head of Influencer Marketing & Talent Relations, Based in Los Angeles
Judith Heimowitz, Former Time, Inc. Manager of Digital Sales Planning, Joins as Director of Integrated Marketing, Based in New York
Mary Michael Marlo, Prior Account Director at Fanscape, Joins as Director of Integrated Marketing, Based in Los Angeles
HOLLYWOOD, Calif. – BUZZMEDIA (www.buzz-media.com), the Web’s fastest growing entertainment publisher, announced four senior-level additions to its growing Advertising team: Aisling McDonagh joins the company as Senior Sales Director, Todd Dufour comes onboard as Head of Influencer Marketing & Talent Relations and Judith Heimowitz and Mary Michael Marlo both join as Directors of Integrated Marketing. McDonagh and Heimowitz are based out of BUZZMEDIA’s New York offices and Dufour and Marlo are located at the company’s Los Angeles headquarters.
In the role of Senior Sales Director, Aisling McDonagh will help expand business in the health and beauty categories and further drive sales across BUZZMEDIA’s 40+ pop culture Web properties. Aisling joins with more than 11 years’ sales experience and will report to Doug Rohrer, BUZZMEDIA’s Chief Revenue Officer. Prior to BUZZMEDIA, Aisling was most recently Eastern Online Sales Director for Prevention Magazine at Rodale, managing interactive sales initiatives across a team of ten direct reports. Also at Rodale, Aisling held positions in sales for Women’s Health and Organic Style Magazine, and prior to Rodale, she worked in various sales and marketing roles at Yahoo!, Excite@Home, and Time Out New York, among others.
In the newly created position of Head of Influencer Marketing & Talent Relations, Todd Dufour will conceptualize and plan strategic programs for advertisers aimed to build online brand awareness and influence, including celebrity-driven programming and on and offline events. He will report to Chris George, BUZZMEDIA’s SVP Integrated Marketing & Operations. Before BUZZMEDIA, Todd spent four years at MySpace, culminating to Executive Director, Integrated and Strategic Marketing, where he created and launched marquis programs including MySpace Celebrity and MySpace Fashion. Prior to MySpace, he was a Senior Account Executive at Bragman Nyman Cafarelli, representing consumer product clients such as PlayStation, T-Mobile and General Motors. He also worked as a personal publicist under Jerry Shandrew, representing a wide variety of talent, and as a unit publicist for Sony Screen Gems.
As Directors of Integrated Marketing, Judith Heimowitz and Mary Michael Marlo will develop and oversee the creative for integrated social marketing programs for brand advertisers. Both will also report to George. Judith joins from Time, Inc., where she was most recently Manager, Digital Sales Planning for InStyle.com, and prior to Time, she was on the GQ Magazine sales team at Condé Nast. Mary Michael most recently was an Account Director at Fanscape, and before that, a Senior Manager of Integrated Marketing at MySpace.
“These are four tremendous additions to our growing advertising and marketing solutions team,” said Doug Rohrer. “The company has quickly become a leading player in the online entertainment categories and is increasingly becoming known for servicing brands with fully integrated and highly customized programs that leverage social media. The valuable experience, creativity and contacts Aisling, Todd, Judith and Mary Michael each bring will be huge assets as BUZZMEDIA continues on its rapid path to become the Web’s leading pop culture publishing company.”
BUZZMEDIA is the Web’s fastest growing entertainment publisher, reaching more than 50MMmonthly pop culture, music and celebrity enthusiasts worldwide. Its influential and authentic social media properties afford brand advertisers unique access to impassioned and engaged audiences through a blend of professional editorial, expert opinion, user contributions, and customized marketing solutions. BUZZMEDIA’s more than 40 category-leading brands include Buzznet, Celebuzz, Stereogum, TheSuperficial, Absolute Punk, JustJared, WWTDD, GoFugYourself, SocialiteLife, Idolator and the official sites for celebrities like Britney Spears, Kim Kardashian, Nicole Richie, and others. For more information, visit buzz-media.com.