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Archive for May, 2010
27% of US Mobile Web Users Have Clicked Mobile Ads, According to ABI Research
NEW YORK – A consumer survey conducted by ABI Research in February 2010 has found that 27% of mobile phone users accessing the mobile Internet have clicked on a mobile banner ad or text link. That compares to 21% in a previous survey conducted by the analyst firm in December 2008.
Kantar Media Reports US Advertising Expenditures Increased 5.1% in the First Quarter of 2010
NEW YORK – Total advertising expenditures in the first quarter of 2010 rose 5.1 percent from a year ago and finished the period at $31.3 billion, according to data released by Kantar Media, the leading provider of strategic advertising and marketing information. This marks the first increase in quarterly ad spending since Q1 2008 and [...]
Yahoo! Acquires Koprol; Extends Social and Mobile Strategy With Location-Based Community
Expands Offerings in Rapidly Growing Emerging Markets SUNNYVALE, Calif. & JAKARTA, Indonesia – Yahoo! Inc. (NASDAQ:YHOO) announced the acquisition of Koprol. Headquartered in Jakarta, Indonesia, Koprol extends Yahoo’s social, mobile and local offerings and focuses on the intersection of location, community expertise and mobile experiences that have become important trends around the globe. Koprol enables [...]
American Marketing Association Crystal Awards Breaks All Records
Sold-out Event Recognizes 40 Companies for Marketing with Proven Results; Helps Fund Non-Profits HOUSTON – Nearly 600 people packed the sold-out American Marketing Association’s 24th Annual Crystal Awards event last Thursday to watch 40 Houston-area companies win over 60 awards for Houston’s best marketing work. The event drew the who’s who of Houston companies including [...]
Americans Received 1 Trillion Display Ads in Q1 2010 as Online Advertising Market Rebounds from 2009 Recession
Facebook Was Top Display Ad Publisher in Q1, AT&T Ranked as Top Advertiser RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released an overview of the U.S. online display advertising market for Q1 2010, which showed strong gains following softness for much of 2009. Data from comScore’s Ad Metrix [...]
Omniture Releases SearchCenter Plus; Unifies Social Media Analytics and Ad Targeting
LONDON – Omniture Summit EMEA 2010– Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, announced the immediate availability of the company’s social media display advertising solution, Omniture SearchCenter Plus, allowing marketers to measure, manage and optimize targeted display advertising buys on Facebook. The release continues the evolution of Omniture’s [...]
[x+1] Enhances Online Targeting Platform to allow Marketers and Agencies Integrated Campaign Optimization of Exchange, Non-Exchange Display Media
Intuitive user interface enables simplified management of optimization, reporting, tracking of performance indicators and user permissions through a customizable dashboard view NEW YORK – [x+1], the online targeting platform leader, announced major upgrades to its leading demand-side platform (DSP). Campaign performance metrics, reporting and analytics are now consolidated across inventory sources into a single dashboard [...]
Latest Report Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 – 2012, Tallies Provider and Segment Revenue
DUBLIN – Research and Markets has announced the addition of the “Video Advertising Networks and Media Platforms: Revenue Forecasts 2010 – 2012” report to their offering. Online video advertising networks and media ad serving platforms are forecast to generate $377 million in video CPM share and fee-based revenue in 2010, an increase of 41% over [...]
comScore Releases April 2010 US Search Engine Rankings
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. In April 2010, Americans conducted 15.5 billion core searches, with Google Sites leading the market with 64.4 percent share of core searches conducted. April 2010 U.S. Core Search Rankings Google [...]
IAB Unveils Innovation Days @ Internet Week; Content Anywhere, Everywhere Takes Center Stage
The Convening Voice of Interactive Advertising & Marketing Lends Its Support to the Largest Showcase of New York’s Digital Industry NEW YORK – Consumers’ demand for content, whenever, wherever and however they can get it has intersected with innovations in technology and created limitless opportunities for the Internet. To highlight this dramatic shift, the Interactive [...]
iCrossing Implements AdSafe Brand Protection for Display Advertisers
Preventative Technology Enables Brand Safe Display Strategies for Premium Brand Advertisers New York, NY – AdSafe Media, the rating standard of online media, today announced a partnership with iCrossing (http://news.icrossing.com), a global digital marketing agency, to provide preventative brand protection for clients across all online display advertising campaigns.
SAS in Leaders quadrant for Magic Quadrant for CRM Multichannel Campaign Management
CARY, N.C. – SAS announced it has been placed in the Leaders quadrant in Gartner Inc.’s latest report, “Magic Quadrant for CRM Multichannel Campaign Management” [i]. This places SAS among the vendors Gartner says “consistently do considerably better in overall campaign management performance for basic and advanced campaign management, as well as for integration with [...]
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