Home » Archives for April 2010
Archive for April, 2010
Enables Dynamic Generation of Rich Media Ads in Real Time Based on the Content of a Page NEW YORK – ContextWeb, the largest independent ad exchange, announced that it is a flagship partner in PointRoll’s Open Insights initiative, a partner program that adds science to the art of advertising by helping marketers more easily and [...]
Continue Reading
LOS ANGELES – the Rubicon Project, the digital advertising technology and data company, welcomes Ben Trenda, formerly VP of Global Partnerships at AOL, as Vice President of U.S. Demand and Eric Matza, former Vice President of Product Management at Experian, as Director of Product Marketing. Trenda will lead the company’s efforts building and growing relationships [...]
Continue Reading
CHICAGO – The Nielsen Company, the world’s leading marketing and media information company, is unveiling its new full scale 2010 “You Matter” advertising campaign this month. “You Matter” illustrates how ethnic communities are positively impacted by Nielsen’s ability to measure every day activities such as shopping and media consumption and drives home the importance of [...]
Continue Reading
Unique pairing of graphic designer and copywriter to lead West Coast’s oldest advertising program is an industry first. SAN FRANCISCO – The Academy of Art University has taken an innovative move in appointing new leadership to its storied School of Advertising with the naming of a widely experienced graphic designer and a veteran ad agency [...]
Continue Reading
Sprint CEO Hesse Featured In New Television Ads Inviting Consumers to Try Sprint With Money-Back Guarantee OVERLAND PARK, Kan. – In another bold move Sprint (NYSE:S) is offering consumers something no other wireless carrier is, a full money-back guarantee on service plans – the Sprint Free Guarantee – the subject of a new ad campaign.
Continue Reading
The Two Spanish-Language Leaders will Exchange Entertainment and News Content to Further Increase Audience Size and Engagement NEW YORK – Univision Interactive Media, Inc., the digital division of the Univision Communications Inc., the leading Spanish-language media company in the United States, announced it has partnered with impreMedia Digital, LLC to exchange content across their online [...]
Continue Reading
IRVINE, Calif. – Local.com Corporation (NASDAQ:LOCM), a leading local search site and network, and SuperMedia LLC, home to Superpages.com®, announced an expanded local advertising distribution agreement. Under the new agreement, SuperMedia’s performance and subscription advertisers will receive preferred placement on www.local.com. The expanded agreement also includes distribution of enhanced ads and content from Superpages.com advertisers, [...]
Continue Reading
HATTIESBURG, Miss. – Search Engine Academy, provider of search engine optimization (SEO) training at locations across the United States, Canada, Asia and Australia, announced it is gearing up for its fifth anniversary following last year’s strong growth. In 2009, Search Engine Academy held over 40 workshops around the globe and opened new Academies in Phoenix, [...]
Continue Reading
Top-Ten Mobile Web Site AccuWeather.com Leverages Real-Time Reporting, Tracking and Targeting Capabilities NEW YORK – Ringleader Digital, RLD, the world’s premier mobile ad serving solution provider, announced a partnership with AccuWeather, Inc. and AccuWeather.com to integrate multiple Ringleader Digital mobile advertising solutions. AccuWeather.com has completed integration of RLD’s Spark Server, the world’s only mobile third-party [...]
Continue Reading
Ability to obtain the credit line in a challenging debt market indicative of SVB’s confidence in [x+1]’s performance, business model and industry leadership position NEW YORK – Online targeting platform leader [x+1] announced it has renewed and increased its line of credit from Silicon Valley Bank, the premier commercial bank for companies in the technology [...]
Continue Reading
WOODLAND HILLS, Calif. – Advanstar Communications, Inc., a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries, announced it has entered into an agreement with HCL Technologies (HCL). Under the agreement, HCL will perform the production-related functions for the Company’s magazines and directories, including assembly and inserts, among [...]
Continue Reading
Easy-to-Use Audience Segmentation Maximizes Performance of E-mail Marketing Channel While Improving Marketers’ Efficiency BURLINGTON, Mass. & LONDON – e-Dialog, the proven provider of advanced e-mail marketing services and solutions, announced the availability of new segmentation features within its Insight Builder™ solution. Using Insight Builder, e-Dialog’s flagship query and analysis tool, marketers can now automatically create [...]
Continue Reading
Keep in touch!