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Archive for April, 2010
WPP Agencies Dominate Asian Marketing Effectiveness Awards
Ogilvy, JWT, Grey/G2, Bates win majority of honors SHANGHAI – WPP [NASDAQ: WPPGY] companies dominated the Asian Marketing Effectiveness Awards, with Ogilvy, JWT, Bates, and Grey/G2 agencies collectively claiming the highest number of golds and other awards at the region’s annual event to honor effectiveness in marketing and advertising.
Millennial Media Unveils PadMedia Creative Suite and Releases New iPad SDK
BALTIMORE – Millennial Media, the leading independent mobile advertising platform, announced that it is releasing an SDK and the PadMedia Creative Suite™, with new creative ad formats, built specifically for the iPad™. The PadMedia creatives will be formatted and available on other tablet devices later in 2010.
Netmining Unveils SiteInsightsSM Analytics Dashboard for Advertisers
New Tool Provides Marketers with Transparency into the Audience Data Powering Their Targeting Campaigns NEW YORK – Netmining, a leading provider of audience targeting solutions, announced the release of SiteInsights, a powerful dashboard that provides advertisers with real-time access to insights on their website audience and the key marketing analytics that can enhance their conversion [...]
Capitol Communicator Begins Mobile Ad Around Washington D.C.
Effort Will Showcase Diversity of Communications Industry FALLS CHURCH, Va. – Conceived to highlight the benefits of its directory of communications professionals, Capitol Communicator has launched a truck-mounted ad in high-traffic areas of Greater Washington.
Burst Media Acquires OTP Media
Deal Reinforces Burst’s Commitment to Empowering Vertical Content Online BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, announced it has completed the acquisition of On The Phone Media Limited – which conducts business as OTP Media (OTP). The strategic acquisition reinforces Burst Media’s position [...]
e-Dialog Wins ‘Best in Show E-mail Message’ in the Internet Advertising Competition
Holiday Card Earns Industry Recognition for Creativity and Innovation in E-mail Marketing by the Web Marketing Association BURLINGTON, Mass. – e-Dialog, a proven provider of advanced e-mail marketing services and solutions, announced it has been honored with two awards in the 2010 Internet Advertising Competition (IAC), an annual competition dedicated to honoring excellence in online [...]
Manatt Adds Advertising Partner Marc Roth in New York
NEW YORK – Manatt, Phelps & Phillips, LLP, announced that Marc S. Roth has joined the firm as a partner in the Advertising, Marketing and Media Division. Roth comes to Manatt from Synapse Group, Inc., a subsidiary of the Time Warner Company, where he was Vice President and Chief Marketing and Compliance Counsel. He will [...]
New Study Finds Lower Click Fraud Rates on Social Networking Sites
Study of Ad Campaigns on Top Social Networks Found Click Fraud Rate of 11.5 Percent in Q1 2010; Overall Industry Click Fraud Rate Rises to 17.4 Percent AUSTIN, Texas – Click Forensics®, Inc. released advertising audience quality figures for the first quarter 2010 from the industry’s leading independent online advertising and click fraud data reporting [...]
ScanScout’s Leadership in VAST and VPAID Compliance Simplifies Video Ad Delivery for Advertisers and Publishers
Multiple Standards a Thing of the Past for Anyone On ScanScout Platform NEW YORK – Online video advertising company ScanScout (www.scanscout.com) announced full support for the Interactive Advertising Bureau’s (IAB) Digital Video Ad Serving Template (VAST) and Video Player-Ad Interface Definitions (VPAID) video ad standards, providing streamlined delivery and distribution of ad inventory for advertisers [...]
Merkle, [x+1] Partner to Drive True Customer-Centric Marketing
Joint Solution Enables Marketers to Identify and Reach Not Only Ready-To-Buy Consumers, but Also Those Likely to be the Most Profitable COLUMBIA, Md. & NEW YORK – Merkle (www.merkleinc.com), the nation’s largest and fastest-growing independent customer relationship marketing agency, and [x+1] (www.xplusone.com), the online targeting platform leader, announced today a strategic partnership that will allow [...]
TechMediaNetwork Hires 25-Year Interactive, Marketing and Search Veteran Eric Richmond as Vice President of Search
OGDEN, Utah – TechMediaNetwork (www.techmedianetwork.com) announced that it has hired Eric Richmond as vice president of search. Mr. Richmond will head the company’s efforts in search engine optimization, search marketing and social media to maximize the ability of users to find the company’s online content and to help the company engage with users online through [...]
Break Media Launches New Ad Server and Campaign Management Capabilities
New In-House Server Will Enable Break Advertisers to Develop Highly Sophisticated and Targeted Campaigns across the Break Media Network of Sites LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, announced the launch of Apex, a new proprietary in-house advertising server for the Break Media Network. Apex enables advertisers to develop and [...]
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