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Archive for April, 2010
New Report From Rider Research Studies the Impact of the iPad on the Digital Media Industry
BATON ROUGE, La. – The iPad is causing the entertainment, publishing and information industries to undergo a radical paradigm shift in their methods of delivering entertainment and information to consumers, according to a new report from Rider Research of Baton Rouge, La. The impact started on day one. Apple said it sold over 300,000 the [...]
Clear Channel Radio Continues Award-Winning Streak with In-Context Advertising
Horizon Media’s Campaign for GEICO Honored with Adweek Buzz Award for Best Brand Integration into an On-Air Radio Program WHAT: Continuing its award-winning streak, GEICO and Horizon Media’s Piggybacking campaign, which aired on Clear Channel Radio stations, is the winner of the Buzz Award for Best Brand Integration into an On-Air Radio Program in the [...]
Yodle Writes the Book on Local Online Advertising
First Ever Comprehensive Book Covering Online Advertising for Local Business Owners NEW YORK – Yodle, a leader in local online advertising and the fastest growing local media company in the United States, is proud to announce the publication of Local Online Advertising for Dummies, which is now available nationwide. The book is co-written by Yodle [...]
2009 U.S. Ad Market Declines 12 Percent
TV hit hardest as consumers reduce media time by 2 hours a day; Internet is most popular media. BOSTON – The economic crisis hit the U.S. advertising market much harder than expected, with overall revenue dropping from $77 billion in 2008 to $67 billion in 2009. According to the new Yankee Group report, “2009 Advertising [...]
Viewers Indicate Higher Tolerance for Advertising Messaging while Watching Online TV Episodes
comScore Released Results of Study of U.S. Online TV Viewership Presented by Tania Yuki at ARF Re:think Conference in New York Reston, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the results of a study of the attitudes and behavior of cross-platform TV content viewers, which was originally presented [...]
Ad Agencies Are (Still) Not Result-Driven Enough: 65% of Marketers Lament
LONDON – 65% of Marketers around the world believe ad agencies are still not result-driven enough: they are still far from doing enough to push the all-media marketing campaigns they develop to deliver better results for their clients’ bottom line. That’s the observation made by The Fournaise Marketing Group, one of the global leaders in [...]
Search Marketing Sector Continues its Rebound with 20% Year on Year Growth
Retail Leads the Comeback Followed by Positive Trends in Finance and Autos; Data Based on Efficient Frontier’s Q1 2010 U.S. Search Engine Performance Report SUNNYVALE, Calif. – In Q1 2010, the Search Engine Marketing (SEM) industry posted solid year on year (YoY) growth of 20% and a quarter on quarter (QoQ) decline of 8%, which [...]
the Rubicon Project Launches Permission Control 2.0 to Empower Publishers to Regain Balance in the Digital Advertising Ecosystem
Company Signs 14 New Demand Partners to Participate in Protected RTB Beta Program LOS ANGELES – the Rubicon Project, the digital advertising technology and data company, has launched Permission Control 2.0, sales rights management and pricing control technology that delivers efficient and safe access to the most sources of advertising revenue for publishers. Permission Control [...]
US Mobile Advertising and eCommerce Revenues, With Forecasts to 2015
DUBLIN – Research and Markets has announced the addition of the “US Mobile Advertising and eCommerce Revenues, With Forecasts to 2015” report to their offering. The report forecasts that mobile internet users via handsets in the US will rise to 158m in 2015, and smartphone owners will rise to 194m in the same year. In [...]
With PowerReviews, Sierra Trading Post Experiences a Dramatic Increase in Sales Conversion and Click-Through Rate
PowerReviews’ AnswerBox Resolves Purchase-Blocking Questions at the Critical Decision Time SAN FRANCISCO – PowerReviews (www.powerreviews.com), the leading provider of customer reviews and social commerce solutions, announces Sierra Trading Post, a multichannel retailer, has adopted PowerReviews’ AnswerBox solution. AnswerBox is a question and answer solution that enables Sierra Trading Post customers to post questions on the [...]
IAB and NAI Release Technical Specifications for Enhanced Notice to Consumers for Online Behavioral Advertising
Critical Step in Interactive Industry’s Ongoing Self-Regulatory Efforts NEW YORK – Advancing the self-regulatory efforts of the digital advertising and marketing industry, the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI) released the CLEAR Ad Notice Technical Specifications, a set of common technical standards enabling enhanced notice in online ads. These technical specifications [...]
Turn Your Twitter Habit into an iPad at ad:tech San Francisco
Tweet a picture of you with Advertise.com’s iPad and it could be yours! ad:tech San Francisco 2010; Booth No. 5869 SAN FRANCISCO – Advertise.com, a premier platform for search and display advertising announced the details of an upcoming Twitter contest it will run during ad:tech San Francisco, April 20-21, 2010. First prize is a new [...]
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