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OfferMobi Launches First Mobile-Centric Performance Marketing Network in the US

Otilia Otlacan | April 30, 2010 | 2 Comments

Pay-per-call services powered by RingRevenue allow advertisers and publishers to capitalize on explosive mobile market growth

ad:tech San Francisco 2010
SAN FRANCISCO – OfferMobi, the first performance marketing network in the U.S. to focus entirely on the mobile market, launched at ad:tech San Francisco. Pay-per-call services offered through technology provider RingRevenue will allow advertisers to track and compensate for high-quality calls, engaging publisher partners to expand their reach within the fast growing mobile advertising space.

With cell phone adoption close to 100 percent and more than 45 million smartphone users in the U.S., OfferMobi recognizes the revenue potential of mobile pay-per-call and is offering advertisers and publishers a valuable new way to build their businesses. While some mobile customers are starting to use their devices to make purchases, most users respond to ads by placing a phone call, making mobile pay-per-call an unprecedented opportunity for marketers. Industry watchers predict a multi-billion dollar mobile advertising market within the next few years as technology improves and smartphone adoption increases, an observation supported by recent moves by Google’s new click-to-call service and Apple’s new iAd platform.

“Given the widespread adoption of the mobile device and today’s advanced quality filtering and tracking technologies, we see an exciting opportunity in this space,” said Mark Roth, CEO of OfferMobi. “With our extensive knowledge of performance marketing and RingRevenue’s high-ROI call tracking platform, we’re well-positioned to help advertisers and publishers capitalize on the rapid growth and broad reach of mobile.”

OfferMobi founder Roth (OfferVault) and network director Jimmy Chin bring deep experience in performance marketing, online advertising and mobile marketing.

OfferMobi’s platform allows advertisers to assign unique 800 tracking numbers to each publisher, who use those numbers in campaigns for application-based advertising, SMS, mobile network inventory and mobile search. RingRevenue’s detailed call filtering options assure a high percentage of quality calls, while real-time analytics give advertisers the data they need to adjust payouts, change call flow or take additional measures to ensure top performance.

“This is the first time marketers have been able to access this rapidly growing niche,” said Chin. “It goes beyond just getting a text or seeing a landing page. Now you have the opportunity to connect with someone instantly from your phone. It’s an entirely new facet of interactive marketing.”

“OfferMobi is entering the mobile market at just the right time,” said Jason Spievak, CEO of RingRevenue. “With mobile advertising and pay-per-call, consumers can connect directly with merchants in a single click. Consumers want human interaction. If you aren’t giving it to them, you are losing them.”

Advertisers and publishers interested in getting started with OfferMobi’s pay-per-call services should visit: http://offermobi.ringrevenue.com/organizations/new.

About OfferMobi

OfferMobi is the first U.S.-based affiliate network focused on the mobile web. As the first in the mobile network performance arena, the company is not only focused on helping clients acquire new mobile traffic and consumers but also on helping build mobile landing pages and ensuring compliance with the newest laws and compatibility with all mobile devices. OfferMobi.com is the one-stop shop for the aggressively growing mobile space.

About RingRevenue, Inc.

RingRevenue tracks and manages calls even better than clicks, enabling affiliate networks and advertising agencies to track purchases made by phone. RingRevenue’s patent-pending pay-per-call platform makes it easy for online and offline publishers to promote call-based campaigns through the leading affiliate networks, and the company’s proprietary call quality processing engine ensures delivery of the highest-quality callers to advertisers. RingRevenue provides its pay-per-call platform to several leading affiliate networks and agencies. For more information about RingRevenue or to schedule a demo, please visit www.ringrevenue.com or call 866-943-6426.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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