Enhances Betawave’s Position as Leading Online Media Company to Reach Youth, Women, and Moms
SAN FRANCISCO – Betawave, the online media company that partners with premium publishers to deliver highly attentive audiences to brand marketers, announced that SPIL GAMES has joined its site portfolio in North America. SPIL GAMES, the worldwide leader in online gaming websites, attracts more than 115 million unique visitors to its websites each month and is ranked among the Top 50 most visited online properties in the world, according to comScore Media Metrix. As an industry leader with female and young gamers, SPIL GAMES affirms Betawave’s position as the dominant collection of gaming and entertainment sites for brand marketers to reach these highly sought after audiences.
Betawave will exclusively handle sales and advertising product development for all of the localized North American SPIL GAMES sites including GamesGames.com (for women and families), GirlsGoGames.com (for girls), Agame.com (for tweens), and A10.com (for teens). SPIL GAMES will leverage Betawave’s technology & targeting platform, and proprietary, custom ad products to support these efforts. They will also look to Betawave as its strategic partner in concepting and introducing novel advertising solutions that improve results for marketers while respecting and serving the user experience.
With the addition of SPIL GAMES, Betawave’s overall portfolio reaches more than 39 million U.S. monthly unique users (comScore*). Already the leader in reach to youth audiences for over a year, the addition of SPIL GAMES elevates the Betawave portfolio’s reach against mom’s to second largest ahead of iVillage (comScore Lifestyles category) and Disney. In addition, it greatly increases Betawave’s composition of women and moms.
“We were excited to partner with SPIL because they are growing and innovating faster than major media companies and pure plays in the gaming space,” says Tabreez Verjee, President of Betawave. “SPIL’s award-winning, targeted game sites, combined with our proprietary ad products, will allow us to reach more youth, women and moms in meaningful ways for brands. These demographics are notoriously difficult to reach and engage at similar scale in any other medium.”
“SPIL GAMES is a world class company that prides itself on having the ultimate casual game destinations for consumers and advertisers,” says Sidney Mock, Chief Commercial Officer of SPIL GAMES. “Betawave provides world class ad technology and solutions for premium publishers like SPIL GAMES. When it comes to building our brand portfolio in the U.S., we wanted to forge a long term partnership with a company at the forefront of digital marketing with whom we could work to pioneer new and better solutions for advertisers.”
SPIL GAMES (www.spilgames.com) owns and operates a global family of web properties dedicated to online games. With 45 localized online game destinations in 17 languages, SPIL GAMES is ranked as a Top 50 most visited online property in the world (according to comScore Media Metrix) and attracts more than 115 million unique visitors to its websites each month. A deep understanding of the online gaming market enables SPIL GAMES to produce localized and targeted websites such as GamesGames.com (for families), Agame.com (for tweens), A10.com (for teens), and GirlsGoGames.com (for girls). In its current portfolio, SPIL GAMES has a collection of more than 4,000 online games, which have been developed both in-house and through partnerships with top-tier game developers and studios. The company is based in the Netherlands.
Betawave Corporation (www.betawave.com) is an online media company with a premium portfolio of publishers that creates unique brand experiences at scale. Betawave has assembled some of the leading gaming, social media, entertainment, lifestyle, and parenting websites to deliver highly attentive audiences for brand marketers totaling over 39 million U.S. unique users. Since launching two years ago, Betawave has grown to be #1 in reach to Kids, #1 in time spent with Moms and #1 in reach to Parents (when ranked against the properties in the comScore Entertainment-Kids, Lifestyles and Parenting categories). Betawave is headquartered in San Francisco with sales offices in New York, Los Angeles and Chicago.
(*comScore, March 2010)