New York – Travel Ad Network (TAN), the leading vertical ad network in travel and the web’s largest travel information source in total audience, announced that SpaFinder, Inc., the world’s largest spa media, marketing, and gifting company, has joined its portfolio of more than 300 travel websites. TAN becomes the exclusive sales representative for all of the online display advertising inventory in the U.S. on SpaFinder.com and its Club Spa e-newsletter and blog.
SpaFinder brings marketers an audience that is three-quarters female and affluent, with 34% having household income of over $100K. Programs of interest include display ads and integrated programs such as custom mini-sites and custom content, sponsorships/sweepstakes and the new nation-wide SpaFinder Deal Days event, in addition to opportunities on the recently launched SpaFinder iPhone App.
“SpaFinder is the known leader in the spa wellness category with the most trafficked consumer websites focusing on the spa industry” says Brian Silver TAN’s president and CEO “We are pleased to have them in the TAN family and are pleased to bring this high quality luxury inventory to our endemic and non-endemic marketing partners.”
“In less than six months, Travel Ad Network has grown by almost a third to over 300 sites reaching over 30 million travel planners worldwide. They are the clear leaders in this space,” says Brad Jones, vice president, sales & online marketing, SpaFinder. “We set the highest standards for our own business and are looking forward to working with the organization that shares our standards of excellence in content, marketing and customer service.”
SpaFinder, Inc. (www.spafinder.com) connects millions of wellness-focused consumers with thousands of spas worldwide. SpaFinder’s media properties include SpaFinder.com, the Club Spa e-newsletter and blog, and the NewBeauty SpaFinder: The Global Spa, Beauty and Wellness Annual. SpaFinder and its spa, beauty and salon gift division, SpaWish, offer gift certificates and cards that are redeemable at a combined network of over 9,500 spas and salons and are available at more than 90,000 unique retail outlets in 77 countries. The company’s technology division innovates new solutions that help spas build and streamline their businesses, including SpaBooker’s online booking system. SpaFinder Europe and SpaFinder Japan offer regional spa marketing and gifting programs, including localized, native-language websites. Founded in 1986, the privately held company is headquartered in Manhattan.
Travel Ad Network (TAN) (www.traveladnetwork.com) is the leading advertising platform in the online travel vertical reaching 33 million worldwide unique users through top tier website publishers, including BBC’s Lonely Planet, Rand McNally, SpaFinder, Let’s Go, Gannett’s Hawaii.com, Priceline’s Hotelsbycity network HomeAway.com and almost 300 other travel websites. TAN uses industry expertise, geographic targeting and exclusive publisher relationships to give marketers unrivaled access to an untapped audience of affluent, passionate and engaged travelers visiting both travel planning and booking engine sites. Founded in 2003, the company is privately held and is headquartered in Manhattan, New York City with branch offices in the West, Midwest & Southeast and the UK. Travel Ad Network investors include Rho Ventures, Village Ventures and individual investors.