Agency Recognized for “Killed Ideas” Campaign, Leveraging Web, Word of Mouth and Social Media Techniques to Woo Key Business Audience
SAN FRANCISCO – Isobar North America, a full-service digital marketing agency and Aegis Media Group company, announced its San Francisco-based team received top honors from Promo magazine’s Interactive Marketing Awards for its “Killed Ideas” campaign on behalf of Blurb (www.blurb.com), taking both first place in the New Media category and second place in the Integrated Promotion category. Promo’s Interactive Marketing Awards honor the best and brightest in effective interactive marketing. Executives from Isobar and Blurb plan to speak in detail about the campaign at WOMMA’s 2010 School of WOM (Word of Mouth) Conference, held in Chicago on May 24-26th.
Blurb is the creative publishing and marketing platform used by creative professionals and consumers worldwide to create, publish, share and sell professional-quality books. With its service already popular among photographers and designers, the company partnered with Isobar to help expand its reach into a broader set of business users, specifically advertising and marketing agency creative professionals. Isobar’s powerful “Killed Ideas” campaign engaged agency professionals by appealing to their passion for creative ideas, while simultaneously showcasing the power of putting ideas to print. The multifaceted campaign featured participation from leading advertising industry pundits and influencers; an integrated use of web, social media and word-of-mouth techniques; and strong results that mapped to specifically defined campaign goals.
“Speaking for the entire Isobar team, we are delighted to have our work honored in this way,” said Daren Trousdell, EVP of Sales and Marketing at Isobar North America. “What made the ‘Killed Ideas’ campaign so successful was the way it enabled Blurb to get into the hearts and minds of its target audience, become part of their world and then inspire them to act. It was about knowing the customer and how to engage with them on their terms. We are lucky to work with clients like Blurb who share our customer-led philosophy and are open to new ways of engaging with and influencing their target audience.”
“Killed Ideas celebrated many great ideas that had never seen the light of day,” said Robin Goldberg, SVP Global Channels and Partnerships for Blurb. “Importantly as well, through the campaign, agency professionals have a new appreciation of how they can use books—whether one copy or many—to make portfolio books, produce clients books or showcase their personal passions. And, for the agency world that craves creative control and demands quality, timeliness and value, they now understand that Blurb enables book projects that previously were never considered possible.”
About Isobar North America, Inc.
Isobar North America, Inc. is a full-service digital marketing agency that combines digital strategy, creative, media, technology, and measurement to drive brand success in today’s technology-driven, consumer-controlled world. Formed by the merger of Ammo Marketing, Freestyle Interactive, Mindblossom and Molecular in 2010, Isobar North America’s team of more than 200 digital experts have been transforming the way the world’s biggest brands reach, connect and engage with consumers since the Internet’s inception. Its clients include adidas, Nikon, Northwestern Mutual, Procter & Gamble and Reebok. With locations in Boston, New York, San Francisco and Toronto, Isobar North America is an Aegis Media Group company. For more information about Isobar North America, please visit www.isobar.com.
Blurb® is a creative publishing and marketing platform that unleashes the creative genius inside everyone. Blurb’s platform makes it easy to design, publish, market and sell professional-quality books, using Blurb’s free, award-winning Blurb BookSmart® software. Blurb’s bookstore and online marketing tools enable customers to market and sell their books, and keep 100% of their profit. Blurb’s social and community features allow customers to create and share Blurb books among friends and colleagues with ease.
Blurb was founded by Eileen Gittins in 2005, and includes a team of design, Internet and media veterans who share a passion for helping people bring their stories to life. In 2009, Blurb shipped over 1.2 million books to more than 60 countries and generated over $45 million in revenue. Blurb is based in San Francisco with offices in London. For more info, visit http://www.blurb.com.