Multiple Standards a Thing of the Past for Anyone On ScanScout Platform
NEW YORK – Online video advertising company ScanScout (www.scanscout.com) announced full support for the Interactive Advertising Bureau’s (IAB) Digital Video Ad Serving Template (VAST) and Video Player-Ad Interface Definitions (VPAID) video ad standards, providing streamlined delivery and distribution of ad inventory for advertisers and publishers.
ScanScout worked with video ad management platforms FreeWheel and LiveRail during the adoption of the VAST and VPAID standards. This joint effort provides a welcome solution for advertisers to the efficiency challenges of publisher fragmentation, and the difficulty they face tracking metrics across different sites.
“The push within the video ad industry toward VAST and VPAID compliance eases the implementation of video ad campaigns for publishers and advertisers,” said Jason Krebs, executive vice president of ScanScout. “We are happy to report that all of ScanScout’s ad formats are VAST and VPAID compliant as we lead the industry toward adoption of these standards.”
Leading Adoption of Industry Standards
The IAB’s VAST and VPAID standards were devised to ease the distribution of all advertisers’ ad units, simplify delivery of video ad campaigns to publishers and create a universal system of communication between video ads and video players. Until now, every video ad campaign required individual implementations with the ad source. Now, a VPAID ad is easily distributed to any publisher or ad management platform that is VPAID-compliant, removing the need for publishers and platforms to perform special integrations in order to accept ads from difference sources.
In addition to wins seen by publishers and advertisers, compliance with both standards will benefit vendors that provide ad management tools and serve ads sold by internal teams as well as accept ads from other sources.
The IAB standards have been put in place to ensure optimal placement and performance as a result of a more expansive range of video inventory. As the video ad industry continues to grow, publishers and platforms compliant with VAST and VPAID will generate a greater revenue stream, in addition to benefiting from the streamlined delivery process.
“Brand advertisers have embraced digital video as a powerful way to reach attractive audiences,” said Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB.) “VAST and VPAID improve the process of serving digital video ads which will allow for this platform to continue to grow. We’re pleased that as an IAB member, ScanScout has been such an active and vocal advocate of these important developments in digital video ad standards.”
ScanScout’s compliance reinforces the importance of the industry standards that the IAB has brought to video advertising in recent years. As adoption increases, VAST and VPAID implementation challenges that currently exist will be eliminated.
ScanScout, the leading in-stream video advertising provider, connects advertisers and consumers while maximizing brand impact and delivering unmatched transparency and measurability. Utilizing proprietary technology that ensures precision targeting, real-time optimization and peerless brand protection, ScanScout delivers exceptional brand engagement throughout the entire video-viewing experience. Partners include more than 1,000 premium and niche sites like Warner Brothers, NBC, RealNetworks and Fox News. For more information, please visit: www.scanscout.com.
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