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Archive for April, 2010
Federated Media Announces Conversational Marketing Summit 2010: Marketing In Real-Time
Media and Marketing Industry Leaders Convene to Discuss the Promise, Realities and Challenges Presented by the Real-Time Web Conversational Marketing Summit 2010 SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, announced the timing, theme and initial list of speakers for the upcoming Conversational Marketing Summit, June 7-8, 2010 in New [...]
OfferMobi Launches First Mobile-Centric Performance Marketing Network in the US
Pay-per-call services powered by RingRevenue allow advertisers and publishers to capitalize on explosive mobile market growth ad:tech San Francisco 2010 SAN FRANCISCO – OfferMobi, the first performance marketing network in the U.S. to focus entirely on the mobile market, launched at ad:tech San Francisco. Pay-per-call services offered through technology provider RingRevenue will allow advertisers to [...]
WPP Launches New Corporate Trading Unit
Operating company will be called The Midas Exchange NEW YORK – WPP [NASDAQ: WPPGY] announced the formation of a new corporate trading division to help clients secure media credits in exchange for underperforming assets. The new company, named The Midas Exchange, will be powered by GroupM, the world’s leading media investment management company and will [...]
Kantar Media Introduces Internet Ad Network Reporting
First to offer insight into companies, advertisers and products running on ad networks Analysis finds more than 7,000 companies advertising on ad networks New York, NY, April 28 – Kantar Media, the leading provider of strategic advertising intelligence to advertisers, advertising agencies and media properties, is introducing Internet ad network competitive tracking reporting.
Social Strategy1 Announces Release of Advanced Social Strategies and Online Brand Management Services
PONTE VEDRA BEACH, Fla. – Social Strategy1, Inc. announced the release of an advanced program that links social media monitoring (SMM) and real-time online reputation management (ORM). Delivered as a comprehensive service, Social Strategy1’s online solutions help businesses implement and manage a complete strategy for effectively integrating social media and online commerce into their overall [...]
Barnes & Noble Launches New Advertising Campaign for NOOK eBook Reader
TV Ad Spotlights America’s Favorite Bookstore, Now Available Anywhere with NOOK; Marks Company’s Return to TV in a Decade NEW YORK – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, introduced a major new advertising campaign for its popular NOOK eBook Reader, which explores the personal, transportive nature of books and Barnes & [...]
Demand Media Appoints Mandalay Entertainment Chair Peter Guber and Omniture Co-Founder Josh James to Board of Directors
Visionary Studio Executive and Serial Technology Entrepreneur Appointed as Independent Board Members SANTA MONICA, Calif. – Demand Media®, a leading content and social media company, announced the appointment of Peter Guber, chair of Mandalay Entertainment Group; and Josh James, senior vice president and general manager, Omniture Business Unit of Adobe, to its board of directors [...]
AOL Launches Advertising.com Ad Desk Beta: Advertising.com’s Open-Access Platform
Advertising.com Ad Desk Beta Opens Access for Advertising Agencies and Advertisers NEW YORK – AOL Inc. (NYSE:AOL) launched a beta version of Advertising.com Ad Desk, a new display advertising platform that provides advertisers and agencies direct access to the premium audiences, technologies and insights of AOL Advertising. With Advertising.com Ad Desk, advertising agencies and advertisers [...]
NDS and BlackArrow Announce Strategic Alliance to Develop Joint Solutions for Advanced TV Advertising
NDS and BlackArrow to jointly develop advanced advertising solutions to enable the expansion and further monetisation of advertising infrastructures for platform operators and programmers; Integration of the two companies’ technologies and expertise to culminate in an end-to-end solution that enables placement, execution and measurement of advanced TV advertising; Leverages NDS’ proven world-class system integration expertise [...]
Online Ads Pushing Your Grocery Cart
Burst Media Survey Shows Grocery Shoppers Influenced by Online Ads, Targeted Coupons and Sales Promotions BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results of a survey focusing on online grocery shopping habits, the impact of online ads on consumers’ purchase decisions, [...]
Global Launch for ADTECH’s Analytics Solution
NEW YORK – ADTECH, AOL Advertising’s global ad serving solution provider has launched its proprietary, advanced ADTECH Analytics solution. This new product offering provides publishers, advertisers, agencies and ad networks with detailed insight into the performance of ad campaigns, beyond those typically found in standard ad measurement tools.
Bazaarvoice Teams Up with Google to Bring Product Reviews to Google Search and Ads
Industry-First Partnership Allows Retailers and Manufacturers to Share Existing Consumer Ratings and Reviews with Google AUSTIN, Texas – Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, announced at the Social Commerce Summit 2010 that it has partnered with Google to share high-quality product review content from Bazaarvoice client sites [...]
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