Home » Archives for March 2010
Archive for March, 2010
ICAP Ocean Tomo to Auction Search Engine and Online Advertising Technology at Upcoming Live Auction March 25th in San Francisco
ICAP Ocean Tomo, the intellectual property brokerage division of ICAP plc (IAP.L), will offer for sale a patent portfolio of search engine and related online advertising technology at its upcoming Live Auction March 25th in San Francisco. The portfolio includes 6 U.S. patent applications and 14 non-US patent applications.
IAB Unveils “Social Media Buyer’s Guide,” a How-To Primer for Marketers and Agencies
CARLSBAD, Calif. – The Interactive Advertising Bureau (IAB) announced the release of the industry’s first-ever “Social Media Buyer’s Guide,” a resource that guides marketers and agencies through the social media advertising buying process. The announcement was made at IAB’s third Annual Leadership Meeting, Ecosystem 2.0: Revenue the Next Wave, in Carlsbad, California, where leaders across [...]
CoolerAds Launches Affordable Online Advertising Tools for Small Businesses in More Than 200 Community Newspapers Based in Over 1000 Cities
Web-Based Tool Fosters Social Connections Between Local Consumers and Businesses Through Their Community Papers BUDD LAKE, N.J. – CoolerAds, the industry-leading local online advertising platform for community newspapers and their local advertisers, announces the launch of its new online advertising business tools for small and medium sized businesses (SMBs) in more than 1000 cities nationwide. [...]
IAB Announces Winners of Annual Sales and Service Excellence Awards
Recognizes Outstanding Performance and Achievements in Interactive Advertising CARLSBAD, Calif. – The Interactive Advertising Bureau (IAB) announced the winners of its 2009 Sales and Service Excellence Awards. The Sales Awards honor IAB members for outstanding performance and leadership in interactive advertising sales. IAB Service Excellence awards honor outstanding member contributions to IAB industry-related initiatives. The [...]
IAB Unveils “An Interactive Television Advertising Overview”
Latest in Series that Charts Growth and Innovation in Emerging Advertising Technologies CARLSBAD, Calif. – The Interactive Advertising Bureau (IAB) announced the release of “An Interactive Television Advertising Overview,” the latest in its series of comprehensive Platform Status Reports aimed at educating marketers, agencies and publishers on the state of interactive advertising platforms. The announcement [...]
iPOWOW and MediaTile Enter Joint Collaboration Agreement to Develop Real-Time, Interactive Audience Measurement System for Digital Signage Media Analytics
Viewer Analytics Enables Brands, Agencies and Digital Signage Network Operators to Collect and Compare Real-Time Feedback Across Multiple Platforms Including Digital-Out-of-Home, Mobile, and the Web, Premiering at DSE2010 in MediaTile’s Booth #1427 Digital Signage Expo 2010; Booth #1427
Digital Leaders Converge at 2010 IAB Annual Leadership Meeting
650 Industry Luminaries Gather for Top-Flight Agenda and to Honor Industry Leaders, Wenda Harris Millard and Jim Spanfeller, with Founder’s Awards CARLSBAD, Calif. – The Interactive Advertising Bureau (IAB) welcomed 650 leaders of the interactive marketing and advertising ecosystem to Carlsbad, California, for the start of its 2010 Annual Leadership Meeting, Ecosystem 2.0: Revenue the [...]
Keep in touch!