Home » Archives for March 2010
HOUSTON – Plunkett Research, Ltd. has released its newest market research and competitive analysis report, Plunkett’s E-Commerce and Internet Business Industry Almanac, 2010 edition, which identifies and analyzes major trends shaping the internet business and e-commerce industry.
‘NYTimes.com Today’ Delivers News, Information and Video Content Exclusively From NYTimes.com to Over 800 Venues in Major Cities NEW YORK & SAN FRANCISCO – RMG Networks and The New York Times have announced the launch of “NYTimes.com Today”, a fully-branded NYTimes.com content experience for readers on the move. This digital place-based network features the latest [...]
The AdGooroo Q4 2009 Search Engine Advertising Report is now available for download. You may access this report at no charge (link below). Highlights of the Q4 2009 Search Advertising Report
“Networks & Exchanges Quality Assurance Guidelines” Provide Marketers and Agencies with Greater Brand Safety and Trust CARLSBAD, Calif. – In a move that standardizes the information networks and exchanges provide to advertisers, enhances buyer control over placement and context, and builds brand safety, the Interactive Advertising Bureau (IAB) released “Networks & Exchanges Quality Assurance Guidelines” [...]
Acquisition Adds Internet Marketing Services, Fulfillment Expertise and Web Resources BUDD LAKE, N.J. – CoolerAds, the industry-leading local online advertising platform for community newspapers and their local advertisers, announced the acquisition of Atricity, a full-service Internet marketing company based in Allentown, Pennsylvania.
Partnership Will Open New Markets as Ooyala Continues with Its Aggressive Global Expansion Plan MOUNTAIN VIEW, Calif. – Ooyala, Inc., a leading provider of end-to-end video platform services, announced a partnership with H2O New Media, a social media consultancy based in Dubai.
Focus Turns to Adoption for the Digital Ecosystem CARLSBAD, Calif. – The Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies (4A’s) announced that the “4A’s/IAB Standard Terms and Conditions Version 3.0” (Ts&Cs) have been finalized and are ready for adoption throughout the interactive industry. This is the first update to the voluntary [...]
Audience Filtering Technology Works with Existing Brand Safety Offerings; Protects Against Impression Inflation and Fraud AUSTIN, Texas – Click Forensics®, Inc., a leading provider of online advertising verification solutions, opened the beta testing program for a new platform that will enable online display advertisers to make audience impression filtering and ad serving decisions in real-time. [...]
Industry Luminaries and Academics Convene to Share Expertise and Shape the Future of Publishing & Programming for the New Media Landscape SANTA MONICA, Calif. – Demand Media™, one of the Internet’s largest publishers of original text and video content, announces the formation of its Editorial Advisory Board to provide counsel on the ongoing development of [...]
New TV Perspectives Series Explores Video Delivery Ecosystem MARLBORO, Mass. – Mercury Media, the largest privately-owned, full service direct response media agency in the country, released the first installment of TV Perspectives, a series of white papers authored by Michael Goodman, Senior Director, Research and Analytics for Mercury Media and former Director, Consumer Research at [...]
Break Adds HD-Quality Video and More to Comprehensive Suite of Video Advertising Products LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, is rolling out new advertising units that will expand the offerings of its Interactive Engagement Suite (IES) of products. These new, highly engaging, video-centric ad formats will add to Break’s [...]
PALO ALTO, Calif. & PHILADELPHIA – Auditude, a leading video advertising management and monetization platform, announced that it has partnered with Comcast Interactive Media (CIM) to manage and serve CIM’s video advertising across its websites including Fancast, Fancast XFINITY TV and Comcast.net. The first implementation, which is now live, includes Fancast and Fancast XFINITY TV, [...]
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