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Archive for March, 2010
Top 10 Companies in Spain Media Industry: IT Spending Predictor 2009
DUBLIN – Research and Markets has announced the addition of the “Top 10 Companies in Spain Media Industry: IT Spending Predictor 2009” report to their offering. This databook provides insight into the top 10 companies in Spain media industry in terms of their estimated IT spend.
Adconion Launches Suite of Online Video Products with Joost Video Network
Provides complete online video advertising solutions with reach and quality of a portal combined with the scale and efficiency of a network SANTA MONICA, Calif. – Adconion Media Group (www.adconion.com), the largest independent global audience and content network, introduced the Joost Video Network, a complete suite of online video advertising products and services. The Joost [...]
Omniture and Facebook Join Forces to Optimize Social Media for Marketers
Companies Will Collaborate to Expand Omniture’s Online Marketing Suite for Facebook Advertisers SALT LAKE CITY – Omniture Summit 2010 Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, and Facebook®, announced that they will provide online marketers with solutions to optimize Facebook as a marketing channel. This partnership builds on [...]
Brightkite Users Engage with Local Promotions
More Than 100 Campaigns for Brands Including Gap, Ben & Jerry’s and Time Warner Cable See Click-through Rates Over 2 Percent BURLINGAME, Calif. – Brightkite, the Social Discovery Network, is finding its users respond well to local promotions, with many campaigns seeing response rates of more than two percent with the best campaigns achieving five [...]
Strategy Analytics: Global Online Ad Market Rejuvenated
Google, Baidu and NHN Gain Market Share BOSTON – The global online advertising market expanded by 8.5% in the 4th quarter 2009, growing to $17.2 billion from $15.9 billion one year ago. Recent Strategy Analytics research, “Global Online Advertising Market Returns to Growth in Q4 09,” suggests that due to massive Q4 holiday season ad [...]
AdCloud Media Refines Technology to Deliver Better Targeting Options for Clients
NEW YORK – AdCloud® Media announced that it has started delivering sophisticated targeting options to clients, who are trying to reach prospective customers through interactive advertising. Specifically, the firm, which caters to both ends of the spectrum – Web site publishers and advertisers, is offering targeting down to the state level. In the coming months, [...]
pubMarketplace Launches Ad Tag Cloud 2.0
An Award-Winning Ad Unit for Web Publishers Ad Tag Cloud 2.0 Also Receives Industry Innovation Award New York, NY – adMarketplace, Inc. announced the launch of version 2.0 of its Ad Tag Cloud, an engaging ad unit that brings the yield of search advertising to content publishers.
comScore Reports December 2009 U.S. Mobile Subscriber Market Share
Nearly Two-Thirds of America’s 234 Million Mobile Subscribers used Text Messaging in December 2009 RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry over the three month period between September and December 2009. The [...]
Mpire Adds Proactive Ad Blocking And Real-Time Alerting Capabilities To Award-Winning AdXpose Suite Of Ad Analytics Solutions
AudienceScience Leverages AdXpose to Help Protect Clients’ Brands Mpire Partners With comScore to Enhance AdXpose’s Demographic Campaign Performance New York City – Mpire, the market-leading advertising verification and optimization technology company, announced that it has added proactive ad blocking to its patent-pending AdXpose™, a comprehensive suite of solutions and services that significantly improve the performance [...]
Forbes.com Serves Up More Relevant Content with Omniture Online Marketing Suite
SAN JOSE, Calif. – Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, announced that Forbes.com has expanded its relationship with Omniture by selecting Omniture Test&Target and Omniture Digital, a full-service consulting group of strategic optimization experts, to continuously improve their reader’s satisfaction and online experience.
Advertising Agency Clients Most Frustrated by Lack of Communication, Industry Knowledge and Insights
New Analysis of Chief Marketers’ Attitudes on Agencies Released at 4A’s Transformation 2010 Conference SAN FRANCISCO – Marketing decision makers say they are most frustrated by advertising and Web design agencies that are not proactive, don’t communicate well, and fail to understand their clients’ businesses and their customers.
Omniture Announces Display Advertising Solutions for Increased Return on Ad Spend
Omniture Expanding Online Marketing Suite with New Display Targeting Solutions for Advertisers and Publishers; Working with Leading Display Ad Service Providers SALT LAKE CITY – Omniture Summit 2010
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