Home » Archives for March 2010
Archive for March, 2010
GoldSpot Media Introduces the Industry’s first iPhone and iPad Video Advertising Solution
Enhanced iPad SDK Delivers Unprecedented Flexibility to Publishers SUNNYVALE, Calif. – GoldSpot Media Inc., a leader in interactive mobile media solutions, released an enhanced version of its mobile advertising client SDK, miAPI, to support iPad applications. With a simple, easy-to-use interface, the miAPI client SDK offers developers a single video advertising monetization solution across the [...]
Mobile Advertising – Global Strategic Business Report
DUBLIN – Research and Markets has announced the addition of the “Mobile Advertising – Global Strategic Business Report” report to their offering. This report analyzes the worldwide markets for Mobile Advertising in US$ Million. The report provides separate comprehensive analytics for US, Japan, Europe, Asia-Pacific, and Rest of World. Annual forecasts are provided for each [...]
deviantART Expands Self-Serve Advertising with adPro Powered by Shiny Ads
Shiny Ads powers deviantART’s new adPro self-serve advertising offering for small businesses looking to advertise directly to deviantART’s artist community deviantART launched the next phase of its self-serve advertising strategy with a service entitled adPro. adPro allows professionals and comercial organizations to directly advertise on deviantART and reach the web’s largest creative community.
24/7 Real Media Announces Open AdStream 10 for Seamless Online Revenue Optimization
Augmented Functionality and Data Partner Integrations Enhance Renowned Ad Management Platform NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, released Open AdStream® 10, the latest upgrade to its renowned ad management platform for the targeting and delivery of multi-channel digital advertising. Open AdStream 10 combines 24/7 Real Media’s latest technology [...]
Auditude and Dailymotion Announce Advertising Agreement
PALO ALTO, Calif. & PARIS – Auditude, a leading video advertising management and monetization platform, announced a comprehensive video advertising agreement with Dailymotion, one of the world’s largest video entertainment websites. Under the new deal, Auditude will work with Dailymotion’s catalog of more than 12 million videos. Dailymotion attracts 66 million unique monthly visitors (source: [...]
Are Consumers More Responsive to Male or Female Voices in Advertisements?
Male voices seen as more forceful while female voices are more soothing NEW YORK – A lot of thought goes into the “right” voice for every advertisement. Certainly the tone and timbre timber of a voice are two things that can help sell the product or service. But, probably the most important question every marketer [...]
Marketers’ Digital Spending to Overtake Print for First Time Ever, According to Outsell, Inc.
Outsell Forecasts Advertising/Marketing Spending to Grow, But Only 1.2 Percent BURLINGAME, Calif. and LONDON – For the first time, spending on digital/online advertising and marketing will overtake print in 2010, according to new projections from Outsell, Inc. In an industry crossover event, companies will spend $119.6 billion on online and digital strategies, from search engine [...]
WHERE Launches Hyper-Local Mobile Advertising Network
WHERE Ads™ Connects Consumers and Merchants BOSTON – WHERE®, North America’s leading local search and recommendation service in mobile, announced the launch of WHERE Ads™, a hyper-local advertising network. With millions of users, WHERE is a top ranked service on all major smart phones. WHERE Ads was initially built to deliver local ads to the [...]
Sometrics to Power Advertiser-Based Offers on IGG’s MMO Gaming Portals
IGG’s 15 Million Registered Players Gain Access to Sometrics Offers to Earn Points Redeemable Within IGG Games; Announced at GDC in San Francisco Game Developers Conference 2010 LOS ANGELES – Sometrics (www.Sometrics.com) and IGG, Inc. (www.IGG.com) announced that they have partnered to provide advertiser-based offers to the 15 million registered players of IGG’s 15 popular [...]
comScore Announces Availability of Media Metrix 360 Reporting Methodology for Markets in Asia-Pacific Region
MediaCorp Signs as First Client in Asia to Implement Media Metrix 360 – comScore’s Solution for 100 Percent Measurement of a Site’s Audience, Including Usage from Internet Cafes and Mobile Devices Singapore City, Singapore – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the introduction of the Media Metrix 360 unified [...]
TagMan Closes $1.3 Million First-Round Investment, Pace of Activity in US Market to Accelerate
NEW YORK, NY - TagMan, the one-tag/pixel solution to the problems of online campaign tracking, announced it has closed a first-round of external financing led by Cambridge Angels and the London Business School E100. Cambridge Angels investors include John Taysom, whose early stage internet investments include Advertising.com, Yahoo!, Forbes.com and infoseek and Andy Phillipps, formerly [...]
kabookaboo Marketing Lands 13 ADDY Awards from the Advertising Federation of Greater Miami
CORAL GABLES, Fla. – kabookaboo Marketing was awarded thirteen ADDYs by the Advertising Federation of Greater Miami, the local affiliate of the American Advertising Federation that represents 50,000 professionals in the advertising industry throughout the country. The ADDY’s Awards Show is the industry’s most significant awards competition in the nation and honor the best and [...]
Keep in touch!