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Archive for March, 2010
Forum Ad Network’s Expansion Within Auto Sector and Beyond; Tanaka Discusses Using Social Media in Cross-Generational Marketing at SEMA’s Hotrod & Restoration Trade Show in Indianapolis, March 11-13 SEMA’s 12th Annual Hotrod & Restoration Trade Show LONG BEACH, Calif. – PostRelease (www.PostRelease.com) announced the appointment of automotive digital marketing expert Tyler Tanaka to the new [...]
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the Rubicon Project Partners with mOcean Mobile to Provide Premium Web Publishers With Mobile Ad Optimization LOS ANGELES – the Rubicon Project, the digital advertising technology and data company, has partnered with mOcean Mobile, an independent mobile advertising platform, to provide premium Web publishers with a unified view into monetization across their display and mobile [...]
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Ad Network Enables Companies to Leverage Social Media Without Compromising Brand Integrity NEW YORK – With the rise in social media use, user-generated content, and mass-messaging through Twitter and smart phones, the way many advertisers are looking to reach and engage with consumers has shifted. Social activation – the convergence of social and rich or [...]
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Work continues to examine digital marketing and how it impacts offline marketing NEW YORK – WPP [NASDAQ: WPPGY] and Google [NASDAQ: GOOG] have announced that their jointly funded award program, which supports research into how online media influences consumer behavior, attitudes and decision making, has recognized 11 projects for its second round of grants.
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BOULDER, Colo. – Trada commercially launched the first online marketplace allowing small and medium businesses and agencies to leverage the skills of hundreds of paid search experts, who in turn earn money by generating low-cost clicks and conversions for advertisers. Trada entered private beta in January 2009 and has more than 70 advertisers and 280 [...]
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ATLANTA – The Creative Circus is pleased to announce the launch of their newly established Interactive Development Program, a program that combines the technical world with that of the creative. It will help develop a new generation of programmers who are unique in their skills and their creative instincts. “We worked closely with top firms [...]
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Q409 Revenue Growth Tops 34%; Overall Audience in 2009 Increases 29% to 170 Million Uniques* Advertisers See Vibrant as Bridge between Search and Display NEW YORK – Contextual advertising leader Vibrant delivered a strong 2009, despite the economic downturn. The New York-based advertising company showed record revenues and record profits and achieved double digit EBITDA [...]
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Daisy Veerasingham Promoted and Sue Cross Takes on Expanded Role in AP Revenue Structure Reorganization NEW YORK – The Associated Press has named Nick Ascheim, a veteran on both the business and content sides of digital media, as general manager of AP Digital with responsibility for its new strategic business unit, AP Gateway.
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Platform Delivers Added Flexibility and Higher Degree of Targeting for Advertisers SAN FRANCISCO – Hoover’s, Inc. (www.hoovers.com) announced the immediate availability of a new platform that, along with underscoring Hoover’s commitment to staying ahead of its customers’ needs to grow their businesses, will also enhance its advertising offering by making significant improvements to the site’s [...]
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Demand Generation/Marketing Automation System Now Available as Integrated Solution for Oracle CRM On Demand Users SALT LAKE CITY – TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, announced that Marketing View, the company’s demand generation solution, now integrates with Oracle® CRM On [...]
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Campaign Planning Tool Reduces Waste, Delivering Efficiency and Effectiveness for Advertisers and Higher CPMs for Publishers RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, announced the launch of comScore Audience Advantage™, a digital audience optimization platform that enables publishers to provide advertisers and media planners with the ability to accurately [...]
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Leading Agencies, Publishers and Networks Converge to Discuss Operational and Sales Implications of Latest Advertising Tools NEW YORK – Seeking to lend order and clarity to an increasingly important yet confusing component of the interactive advertising ecosystem, the Interactive Advertising Bureau (IAB) convened the interactive industry’s first interdisciplinary forum on ad verification companies and technologies. [...]
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