Launches Updated Android and iPhone SDKs, Industry-First Flash Lite SDK, and New Adaptive Mobile Ad Unit
SAN MATEO, Calif. – AdMob, one of the world’s largest mobile advertising networks, is expanding the ability of publishers and application developers to effectively and easily monetize their mobile traffic across platforms with the launches of new SDK’s for Android, Flash Lite and iPhone platforms. The company is also launching a number of new tools to enable publishers to manage their mobile business including a new Publisher Dashboard, an enhanced Reporting UI, a new Reporting API (beta), and new Server Side SDK Controls.
“Developers and publishers are building engaging services across multiple mobile platforms and need the tools to effectively monetize their traffic,” said Omar Hamoui, Founder and CEO, AdMob. “The explosive growth we’re seeing makes it an exciting time to be an important part of the mobile advertising industry. We’ve worked very hard to create innovative ways to help mobile developers achieve their goals and easily manage their business – whether on the iPhone, Android or other emerging platforms.”
Robust Cross Platform Support:
Updated Android SDK – Brings AdMob’s rich media ad units including expandable canvas and multi-panel banner to Android devices
Updated iPhone SDK – Features performance enhancements and gives developers additional server side flexibility
New Flash Lite SDK (beta) – Enables monetization with CPC text ads on this growing platform
New Adaptive Mobile Ad Unit – Innovative banner ad unit remains a constant size as consumers pinch and scroll through a Web site that’s designed for a PC screen on their mobile device
New tools for Publishers to Manage their Mobile Business:
New Publisher Dashboard – Customizable interface for publishers to view all the key statistics for their mobile Web sites and various applications in one location
Enhanced Reporting UI – Saves publishers time by giving them the ability to customize and save the reports they run on a regular basis
Reporting API (beta) – Enables publishers and advertisers to build their own tools and dashboards
Server Side SDK Controls – Gives publishers ability to dynamically control the display and format of the ads in their applications
AdWhirl for iPhone and Android applications – Open source mediation gives the developers of more than 1,500 mobile applications additional choice and control in monetizing their mobile traffic
“AdMob has been a most valuable partner for us on iPhone and we’re excited to continue to work with them as our business expands across other mobile platforms,” said Lauri Pratt, founding partner, SportsTap. “AdMob’s reach and sophisticated tool sets have been instrumental to our business success and strong growth.”
In a recent survey AdMob found that 31 percent of developers in its network are working across multiple mobile platforms today and almost half (47 percent) said they plan on developing on more than one platform in the next six months. Other findings from the survey include:
More than 70 percent of iPhone developers plan to develop for Android over the next six months and close to half of Android developers (48 percent) plan to develop for iPhone.
Developers also said they are generally satisfied with the success of their applications with 64 percent rating their app “very” or “somewhat” successful. Developers were most satisfied with the iPhone platform and least satisfied with RIM.
58 percent of developers said they currently develop mobile Web sites.
Many developers are new to mobile with 49 percent saying they have been developing for mobile less than a year.
AdMob is one of the world’s largest mobile advertising networks, serving billions of mobile banner and text ads a month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.
AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com.