IGG’s 15 Million Registered Players Gain Access to Sometrics Offers to Earn Points Redeemable Within IGG Games; Announced at GDC in San Francisco
Game Developers Conference 2010
LOS ANGELES – Sometrics (www.Sometrics.com) and IGG, Inc. (www.IGG.com) announced that they have partnered to provide advertiser-based offers to the 15 million registered players of IGG’s 15 popular MMO online games. The two companies made the announcement today from the Game Developers Conference, held in San Francisco through Saturday.
IGG – which stands for “I Got Games” – is a digital interactive entertainment company focused on MMORPGs. Its free-to-play games include Lords Online, Tales of Pirates, Angels Online, GodsWar Online, and Myth War II Online, among others.
Sometrics’ Offer Solution delivers high-quality offers and surveys to a global gaming audience. The offers will enable IGG gamers to take an advertiser-sponsored action to earn points redeemable within the game. Sometrics provides custom targeting and optimization to ensure maximum conversion and ad revenue for IGG. The Sometrics solution has a global reach with more than 4,000 ads across the network, and has achieved eCPMs as high as $700-$900.
“IGG has an active audience of passionate gamers who are likely to be highly motivated to take these ad-sponsored actions to earn points to enhance their game play,” said Ian Swanson, Sometrics co-founder and CEO. “We’re excited to partner with IGG and expand our offer network to include the company’s worldwide audience.”
“Sometrics’ Offer Solution is a great way to generate revenue from free-to-play gamers,” said Kevin Xu, COO of IGG, Inc. “But beyond that, it’s a way to reward our players for being active within our community and for the time they spend here. The more engaged they are with offers and other incentives, the more they become invested in our site and in helping us grow our community.”
Sometrics launched the industry’s first platform to manage virtual currency monetization from multiple offer providers. Using Sometrics’ Offer Solution and Payment Manager, game developers and publishers are able to view metrics across all offers and networks, see which audience demographics are responding to which offers, and direct traffic accordingly to optimize conversions and increase revenue.
On average, Sometrics partners have seen a 15 percent lift through optimizing third-party virtual currency offer providers and ad networks via its Payment Manager Platform.
Sometrics (www.sometrics.com) pioneered social intelligence – combining deep, relevant social analytics with precision-targeted ad serving capabilities to help developers and brands monetize the social web. The company has adapted its advanced targeting and optimization expertise to give online game developers the first-ever full-service offer and payment management solution. Sometrics provides one place to manage everything – all the ads, all the offers, and all the offer networks – coupled with powerful analytics capabilities that help publishers/developers analyze all activity, down to detailed demographics. Sometrics has received funding from Steamboat Ventures, Greycroft Partners, AT&T and was the first recipient of capital from The Mail Room Fund, an investment consortium that combines big Hollywood (the William Morris Talent Agency) with Silicon Valley (Accel and Venrock). Sometrics is based in Los Angeles.
About IGG, Inc.
IGG (www.igg.com) a leading digital interactive entertainment company focused on MMORPGs. It’s dedicated to developing itself into the largest interactive entertainment platform by bringing a unique gaming environment and community to gamers all over the world. Established in June 2005, IGG has developed into a professional high-tech company that covers the business range of online game development, publication, distribution and service, serving a community of over 15 million players worldwide. The Company is backed by IDG VC, Vertex and Hearst Interactive.