SAN JOSE, Calif. – Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, announced that Forbes.com has expanded its relationship with Omniture by selecting Omniture Test&Target and Omniture Digital, a full-service consulting group of strategic optimization experts, to continuously improve their reader’s satisfaction and online experience.
“At Forbes, we focus on making data-driven decisions,” said Mike Smith, president, Forbes Digital. “Decisions ranging from Web site re-designs to what content should be served up to our readers are influenced by the testing we do and the data we capture. We use the Omniture Online Marketing Suite to make educated decisions that increase Web site effectiveness.”
With the addition of Test&Target and Omniture Digital, Forbes.com now utilizes multiple elements of the Omniture Online Marketing Suite. Forbes.com uses Omniture SiteCatalyst for online analytics, Omniture Insight for more in-depth audience segmentation, Test&Target to test the impact of design and feature changes and Omniture Digital for industry-specific best practices in product implementation, testing and data analyzing strategies.
Omniture Test&Target is part of the Omniture Online Marketing Suite, an integrated portfolio of optimization applications for Visitor Acquisition, Conversion, Online Analytics and Channel Analytics and is built on an Open Business Analytics Platform.
About Omniture, an Adobe company
Omniture, a business unit of Adobe Systems Incorporated, is a leading provider of online business optimization software for managing and enhancing online, offline and multi-channel business initiatives. Hosted and delivered via on-demand subscription service and on-premise solution, Omniture software enables customers to capture, store and analyze information generated by their Web sites and other sources, providing business insights into the performance and efficiency of marketing and sales initiatives and other business processes. For more information, visit www.omniture.com.
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.
© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Omniture, the Omniture logo, Omniture Test&Target, Omniture Digital, Omniture SiteCatalyst, Omniture Insight and the Omniture Online Marketing Suite are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.