Partnership Will Open New Markets as Ooyala Continues with Its Aggressive Global Expansion Plan
MOUNTAIN VIEW, Calif. – Ooyala, Inc., a leading provider of end-to-end video platform services, announced a partnership with H2O New Media, a social media consultancy based in Dubai.
H2O New Media will add Ooyala’s leading video platform, Backlot, to the video delivery services it sells in the Middle East and North African region.
“We spent three months evaluating top leaders in the digital streaming space and Ooyala was clearly the strongest platform,” said Steve Vaile, CEO of H2O New Media. “Backlot perfectly suits the needs of the major media and publishing companies and content producers who are our customers. With this partnership, H2O and Ooyala will provide Middle Eastern and North African publishers with the advanced tools they need to stream high quality content and monetize that content.”
The partnership comes on the heels of Abu Dhabi Media Group’s announcement of its intention to start streaming online content. H2O has seen a big increase in demand for online video and video revenue from Middle Eastern media companies, and the partnership with Ooyala is a direct response to those requests.
H2O New Media works with leading branding, public relations, media and television companies to develop market-changing applications for social media. As the prominent media innovator in Dubai, H2O is focused on providing solutions for online video initiatives.
“H20 New media is the region’s leading social media consultancy,” said Jay Fulcher, CEO of Ooyala. “The Middle East is a major market with some of the fastest-growing Internet penetration in the world. This partnership opens up another new market for Ooyala and continues our global expansion.”
About H2O New Media
H2O New Media aims to change the way people work, create and play by developing market-changing social media and collaboration technologies. The company has become the leading developer of social media applications in the Middle East with over 40 leading customers using H2O New Media technology. The company is one of the fastest-growing technology companies in the Middle East. Using the social media applications provided by H2O New Media, customers communicate more effectively with their client base, reduce marketing costs and generate measurable results that equate to revenue.
Ooyala is the leader in online video technology, analytics and monetization. Ooyala’s comprehensive online video platform gives content owners the deep insights that drive increased viewer engagement and better earnings from their video content. Ooyala serves hundreds of global media companies and marketers including Telegraph Media Group, Fremantle Media, Johnson & Johnson, General Mills, Vans, Endemol, Vice Magazine, The Glam Network and Electronic Arts.