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Archive for March, 2010
Solbright Integrates PubMatic Data to Simplify Digital Ad Operations for Premium Publishers
Industry Pioneers Join to Improve Visibility and Management Reporting for Ad Operations NEW YORK – Solbright, delivering solutions that drive the business of digital advertising, announced that it has partnered with PubMatic, a provider of the technology and full-service solutions to manage and monetize non-guaranteed ad inventory, to provide clients of both companies with real-time [...]
Advertise.com Launches Powerful Local Search Platform for Small Business
Quickly Matches Searchers Turning to Big Engines with Local Service and Product Providers SHERMAN OAKS, Calif. – To broaden local advertisers’ opportunities while delivering the most targeted audience available, Advertise.com, a premier platform for search and display advertising, announced it now offers fully managed local search marketing on the web’s large search engines. This new [...]
“Is Your Brand Ready to Engage Mobile Consumers?” Asks ABI Research
NEW YORK – Mobile marketing is still the new kid on the block. Some marketers have tried a variety of mobile tactics and found success. Others remain on the sidelines. Spending on mobile initiatives barely registers, if at all, in many corporate advertising budgets. But mounting evidence points to a broadening awareness that mobile will [...]
AdMob February 2010 Metrics Report Examines the Relative Growth in Smartphones, Feature Phones, and Mobile Internet Devices
Mobile Internet Devices Accounted for 17 Percent of Traffic in AdMob’s Network in February 2010, Up from Seven Percent in February 2009 SAN MATEO, Calif. – AdMob, one of the world’s largest mobile advertising networks, separates the traffic in its network into three categories – smartphones, feature phones, and mobile Internet devices – to examine [...]
Motricity Announces the Release of Campaign Manager, Making Mobile Marketing Easier
A&E Uses Campaign Manager to Integrate Mobile Into Live Broadcast Television Events BELLEVUE, Wash. – Motricity, a leading provider of mobile Internet services, announced the release of Campaign Manager, a Web-based mobile marketing product. Campaign Manager will continue to expand Motricity’s presence in the media and enterprise space, providing marketers with a simple means to [...]
24/7 Real Media and Maxifier Announce Display Optimisation for Inventory Revenue Maximisation
Open AdStream Optimisation Powered by Maxifier Improves Web Publishers’ Ability to Prioritise and Enhance Campaign Performance NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, announced Open AdStream® Optimisation powered by Maxifier. This unique technology provides Open AdStream users with heightened capabilities to increase revenue and prioritise online advertising campaigns. This [...]
AdMarvel and PointRoll Partner to Deliver Revolutionary Advertising Platform for Apple iPad
Strategic Technology Partnership Results in Launch of First Comprehensive Offering to Enable Rich Media Advertising Across Multiple Mobile Platforms CTIA Wireless 2010 LAS VEGAS – AdMarvel, a leading provider of mobile advertising services, announced that it has reached a new strategic partnership with PointRoll, wholly-owned subsidiary of Gannett Co., Inc. (NYSE:GCI) and the leading provider [...]
AdMob Makes It Easier For Developers to Monetize Their Traffic Across Mobile Platforms
Launches Updated Android and iPhone SDKs, Industry-First Flash Lite SDK, and New Adaptive Mobile Ad Unit SAN MATEO, Calif. – AdMob, one of the world’s largest mobile advertising networks, is expanding the ability of publishers and application developers to effectively and easily monetize their mobile traffic across platforms with the launches of new SDK’s for [...]
Zoomino Launches In-Text TV – Contextual Video Solution Available to Glam Media Publishers on Glam Apps Platform
Zoomino-powered contextual video now available to Glam Media’s 1,400+ publisher partners NEW YORK – Zoomino.com, Inc, a provider of in-text discovery engines, announced the release of In-Text TV on the Glam Apps Platform. Once embedded by a web publisher, In-Text TV offers site visitors the opportunity to effortlessly discover informative and entertaining video clips related [...]
ADTECH Implements New IAB Video Standards
ADTECH Delivers Video Ads in Compliance with the Latest Video Ad Serving Template (VAST) 2.0 Standards NEW YORK – ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has announced that its ad serving solution now complies with the IAB’s (Interactive Advertising Bureau) expanded VAST 2.0 video standards. The objective of [...]
Online Advertising Veterans Launch New Ad Technology Company
aiMatch Leverages Advertising Intelligence to Help Publishers Define, Increase and Sell Premium Inventory RALEIGH, N.C. – aiMatch announced the launch of the company and limited availability of its online advertising technology platform. Founded by a team of online advertising technology experts who have been entrenched in the industry since its inception, aiMatch is dedicated to [...]
Research and Markets: Google Buzz
DUBLIN – Research and Markets has announced the addition of the “Google Buzz” report to their offering. On February 9, 2010, Google, Inc. announced a new service to its existing Gmail service that would permit users additional social networking functionality. Providing functionality in many ways similar to Facebook, Twitter, and other web-based services, Buzz was [...]
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