Home » Archives for February 2010
Archive for February, 2010
Monster.com Launches New Integrated Marketing Campaign to Help Job Seekers and Employers “Get a Monster Advantage”
Campaign shines spotlight on new precision search technology, networking communities and career planning tools NEW YORK – A new ad featuring a “miscast Boogeyman that lands the dream job he’s been searching for” marked the official launch of the “Get a Monster Advantage” marketing campaign for Monster.com®, the leading job matching engine and flagship brand [...]
the Rubicon Project’s Q4 Market Report Finds Shift to Online Spending Drives 34% Increase in CPMs
Demand Side Channels Must Innovate and Differentiate In Order to Thrive LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight into emerging industry trends and market shifts that occurred in the fourth quarter of 2009, along with trends and predictions for what’s in store for 2010, in the seventh installment [...]
INFLECTIONPoint Conference to Include Major Advertisers
Discussing Interactive Marketing Strategies and The Future of Digital Advertising; Fortune 500 Industry Experts to Share Search and Online Marketing Strategies that Drive Results SAN DIEGO – Covario, Inc., the leader in search engine optimization (SEO) and search engine marketing (SEM) software and services for Fortune 500 companies, announced the program and keynote speakers for [...]
Leading Mobile Advertising Players Join Forces to Support Relief Efforts in Haiti
Industry Collaborates on Mobile Advertising Campaign to Increase Awareness of American Red Cross Text Message Relief Campaign NEW YORK CITY – -Mobile advertising industry leaders have joined forces to help the relief efforts for those impacted by the earthquake in Haiti in the largest mobile fund-raising effort. AdMob, Eyeblaster, Jumptap, Microsoft Advertising, Millennial Media, Ringleader [...]
Interpublic Agencies Receive Top Honors from Advertising Age and Adweek
NEW YORK – Interpublic (NYSE: IPG) announced that its agencies have posted outstanding results in the lists of top industry honors released by leading trade publications Advertising Age and Adweek. The holding company’s performance, across a variety of marketing specialties, including advertising, public relations, digital and media, was among the top in its peer set.
TV Ads Integrated within an Interactive, Social TV Environment Outperform Broadcast TV Equivalents
First Major Advertising Effectiveness Study in the Social TV space finds that traditional 30-second TV spots are strong performers in brand metrics ranging from brand recall to purchase intent when integrated within an interactive programming environment CHICAGO – Akoo, the world’s largest social music television network, announced the results of the first major Advertising Effectiveness [...]
AOL Acquires Premier Online Video Platform StudioNow Inc
Transaction Will Allow AOL to Integrate StudioNow’s Video Creation and Distribution Platform into Seed.com StudioNow Will Continue to Develop Existing Business NEW YORK – AOL Inc. (NYSE: AOL) announced that it has acquired StudioNow Inc., the premier online platform for quality video creation and distribution. The acquisition will allow AOL to integrate a fully functional [...]
Go Daddy Ad Banned from Super Bowl – Not for the Reason You Think!
Watch “Lola” For Yourself & Give Your Opinion Now SCOTTSDALE, Ariz. – What is offensive about a retired football star transitioning into a career as a successful Internet entrepreneur? That’s the question Go Daddy is asking viewers about the one Go Daddy Super Bowl commercial that was not approved to air in this year’s big [...]
Yahoo Reports Fourth Quarter 2009 Results
Company Exceeds Revenue Business Outlook, Demonstrates Ongoing Improvements in Search and Display Advertising SUNNYVALE, Calif. – Yahoo! Inc. (NASDAQ:YHOO) reported results for the fourth quarter and full year ended December 31, 2009. Revenues were $1,732 million for the fourth quarter of 2009, which exceeded the top end of the Company’s business outlook range. Revenues decreased [...]
Keep in touch!