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Archive for February, 2010
Marchex to Present on Small Businesses Marketing Opportunities and Reputation Management
Borrell’s Local Online Advertising 2010 Conference SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a leading performance marketing company, announced that Matthew Berk, Executive Vice President of Product Engineering, will participate on two panels at Borrell’s Local Online Advertising: The ‘Business of Making Money’ 2010 Conference, Feb. 8-9, 2010 at the Grand Hyatt in New York City.
AdSide Selected by AlwaysOn as an OnMedia Top 100 Winner
The Premium Content Ad Network Recognized for Creating New Opportunities for the Branding, Advertising and Publishing Industries NEW YORK – AdSide, a premium pay-per-click ad network, has been selected as an OnMedia Top 100 Company, and has been honored at the AlwaysOn OnMedia event alongside fellow winners and peers, at the Mandarin Oriental Hotel in [...]
Consultancies Should Stick With Marketing Strategies Despite Economic Downturn
CLEVELAND – A survey conducted by Alterra Group indicates there is a link between how professional service firms set their marketing priorities and practices and whether their revenues declined during the past 12 months, according to a report in Management Consultant International (MCI).
New Ameriprise Financial Advertising Campaign Puts Advisors “More Within Reach”
MINNEAPOLIS – Ameriprise financial advisors are “More Within Reach.” That’s what a new advertising campaign from Ameriprise Financial (NYSE: AMP) is conveying to consumers. Developed in conjunction with R/GA, the new campaign puts the advisor-client relationship in the forefront. Instead of casting actors, America’s largest financial planning company1 invited some of the firm’s more than [...]
Kantar Launches Kantar Media
Formerly TNS Media, new entity provides comprehensive and integrated insights into the media and marketing industries NEW YORK – Kantar, one of the world’s largest insight, information and consultancy networks, announced that TNS Media and KMR Group are changing their name to Kantar Media. The transition to Kantar Media completes the integration process begun in [...]
TechTarget and Google Release New Behavioral Research on Search Habits of IT Buyers Online during the Purchase Process
NEEDHAM, Mass. – Technology media company TechTarget, Inc. (NASDAQ: TTGT) announced the release of Phase 2 of the Google/TechTarget Behavioral Research Project, mapping IT buyer’s search behavior to their online research process. This behavioral phase of the Research Project was designed to track the differences between what buyers said they do in our first study, [...]
Break Media Launches Social Game and Opens Game Studio
“MMA FightPicker” will be first of several titles from new Shanghai-based studio in 2010 LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, announced the formation of a game studio to drive its expansion into social gaming. The studio, located in Shanghai, China, will launch its first game on February 1: MMA [...]
Australia Digital Economy: Advertising, Statistics, Revenues, Forecasts
DUBLIN – Research and Markets has announced the addition of the “Australia – Digital Economy – Advertising, Statistics, Revenues, Forecasts” report to their offering. Defying market expectations, expenditure on online advertisements in Australia grew 18.5% year-on-year. Unabated by the current poor economic environment sales increased to $1.8 billion at the end of the 2009 financial [...]
PSAcasting.org Makes Ad Council Haiti Relief Public Service Advertisements Available to All US Digital Signage Network Operators
www.psacasting.org Beta Website Goes Live and Includes Three Haitian Relief Advertisements – All Digital Signage Network Operators Encouraged to Download and Run Spots to Help Haiti Relief Efforts NEW YORK & SCOTTS VALLEY, Calif. – The Advertising Council, the nation’s leading producer of public service advertising campaigns, and The MediaTile Company, a world leading provider [...]
Mojiva Announces Industry’s First Ad Network for iPad and Other Tablet Devices
NEW YORK – Mojiva announced that it has expanded its mobile advertising network to support advertising on the newly announced Apple iPad, as well as other e-readers, netbooks, and tablet platforms. Advertisers will soon have the ability to place their ads on this new generation of mobile devices, targeting a growing mobile audience.
LucidMedia Launches ADvisor DSP, Demand-Side Platform with Integrated Multi-Source Real-Time Bidding for Enhanced Transparency, Insight, and Agency Control
RESTON, Va. – LucidMedia (www.lucidmedia.com), an optimized display ad network and scalable targeting platform, announced that its pioneering demand-side platform (DSP) with integrated real-time bidding (RTB) is available to interactive advertising agencies. LucidMedia ADvisor DSP™ is designed for interactive agencies that need to control their campaigns, extend their reach into the online community, and streamline [...]
BiddingForGood Recognized for Creating New Opportunities in Marketing, Branding, and Advertising
Selected by AlwaysOn as an OnMedia Top 100 Winner CAMBRIDGE, Mass. – BiddingForGood, the leading cause-related e-commerce platform solely for organizations engaged in auction fundraising for nonprofit causes, announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies major developments in the creation [...]
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