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Archive for February, 2010
News Over Wireless Selects mOcean Mobile as Its Local Mobile Ad Platform
Move helps enhance local ad serving capabilities NEW YORK – mOcean Mobile announced that its MAST for Publishers platform has been selected to power the local mobile advertising serving for News Over Wireless. The deal with mOcean Mobile will improve News Over Wireless’s ability to serve locally sold mobile advertising inventory across its network of [...]
Visa Uses 3D Video to Bring Go World Ad Campaign to Life in Grand Central Terminal
Grand Central Terminal, YouTube and Facebook Extensions Promote ‘Trip for Life’ Sweepstakes and Bring Viewers Closer to the Olympic Games SAN FRANCISCO – Visa Inc. (NYSE: V), a Worldwide Olympic Games Sponsor for more than two decades, launched a month long initiative within New York City’s Grand Central Terminal, covering the subway corridor with 3D [...]
White Paper is a Guide for Online Publishers to Understand What Real-Time Bidding is, Why it Matters and How to Take Advantage of It
PALO ALTO, Calif. – PubMatic (http://www.PubMatic.com), the pioneer of Ad Revenue Optimization technology and full-service ad operations support for premium online publishers, published the industry’s first white paper exclusively focused on Real-Time Bidding (RTB) (http://www.PubMatic.com/real-time-bidding). Because RTB is one of the fastest growing segments of US online advertising, it’s imperative that publishers understand the RTB [...]
Covario Recognizes Top Advertisers with SIGMA Awards, for their Innovation in Search and Digital Advertising
Apollo Group, Cabela’s , Intel and Yahoo Honored for Excellence and Contributions to the Future of Digital Advertising SAN DIEGO – Covario, the leader in search and display advertising software and services for Fortune 500 companies, announced the winners of this year’s SIGMA awards. The winners were announced at INFLECTIONPoint 2010, Covario’s annual customer conference [...]
GoldSpot Media Expands Executive Team, Hires Mobile Advertising Expert Bruce Braun
Media Industry Veteran to Drive Relationships with Publishers and Advertisers SUNNYVALE, Calif. – GoldSpot Media, a leading interactive mobile media company, announced that Bruce Braun has joined the company as Senior Vice President of Sales and Marketing. In this role, Bruce will be responsible for growing relationships with premier publishers, advertisers and ad agencies, app [...]
Local Online Advertising Leader Yodle Announces Completion of $10 Million Series D Financing
Reports 135% Year-Over-Year Growth NEW YORK – Yodle, (www.yodle.com) a leader in local online advertising and lead generation, announced that it has completed a $10 million Series D funding round. The round, raised from existing investors, was led by JAFCO Ventures and joined by Bessemer Venture Partners, Draper Fisher Jurvetson, and Draper Fisher Jurvetson Growth. [...]
SinglePoint Announces Appointment of Gowri Shankar as President and CEO to Lead Expansion of its SingleBrand Marketplace for Mobile Advertising
Company Divests Its Messaging Aggregation Business to Exclusively Concentrate on the Burgeoning Mobile Advertising Market BELLEVUE, Wash. – SinglePoint, the leading provider of mobile interactivity and SMS advertising services, announced that mobile and media industry veteran Gowri Shankar has been appointed president and CEO to lead the company as it greatly expands its focus on [...]
Adconion Appoints Ramazan Demir and Patrick Meininger as Executives
SANTA MONICA, Calif. – Adconion Media Group (www.adconion.com), the largest independent global audience and content network, announced the appointments of Ramazan Demir as Chief Advisory Science Officer and Patrick Meininger as Chief Strategy Officer. Both men serve on Adconion’s executive management and advisory team.
AmericanListed Introduces “Hyperlocal” Approach to Online Classified Ads Marketplace
New, Free and Family-Friendly Classifieds Provide Unique Ability to Search for Products and Services within Neighborhoods, Towns and Cities. NAPERVILLE, Ill. – AmericanListed.com, a new online classifieds site, is presenting consumers and businesses with a more effective way to sell and buy products and services within their cities, towns, or even within the ultra-local confines [...]
TechTarget Acquires RTFM-ed.co.uk, a Leading UK Based Website in the Server Virtualization Market
NEEDHAM, Mass. & LONDON – Technology media company TechTarget, Inc. (NASDAQ: TTGT) announced the acquisition of the website, RTFM-ed.co.uk™, a leading, UK-based, independent website addressing the needs of IT decision makers on the topics of server and desktop virtualization training, from RTFM Education Ltd.
AdMeld Assembles Online Thought Leaders, Execs to Discuss Impact and Future of Real Time Bidding (RTB)
AdMeld Partner Forum Highlights Opportunities for Revenue and Innovation by Publishers, Agencies, Marketers NEW YORK – During his opening address at the AdMeld Partner Forum 2010, Michael Barrett, AdMeld’s CEO, discussed rapid emergence of Real Time Bidding (RTB) as a platform for buying and selling ad inventory. Barrett cited factors such as enhanced pricing, efficiency, [...]
Brand.net Launches Video Advertising Solution
Online Media Network Embraces VAST, Accelerates Brand Advertiser Online Video Adoption, and Establishes True Video Guarantee™ SAN MATEO, Calif. – Brand.net, the leading network provider of online media solutions for the world’s largest brand advertisers and media agencies, announced the launch of its Video advertising solution with a campaign for Unilever’s I Can’t Believe It’s [...]
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