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Archive for February, 2010
Omniture SearchCenter Automates Keyword Discovery to Reduce SEM Costs and Increase Conversion
SAN JOSE, Calif. – Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, announced the newest version of Omniture SearchCenter, providing deeper insight into how consumers are engaging with paid search links across all supported search engines. SearchCenter, through an enhanced integration with Omniture SiteCatalyst, now provides search query data [...]
Total Attorneys Internet Advertising Model Validated by Connecticut Statewide Grievance Committee
CHICAGO – Nearly a year after a Connecticut attorney filed ethics complaints against more than 500 lawyers participating in the Total Attorneys group advertising platform, a Connecticut Statewide Grievance Committee panel has declared that Connecticut attorneys using the service did not pay for recommendations in violation of Rule 7.2 of the Connecticut Rules of Professional [...]
New Android and iPhone SDKs for Mobile Advertising with Free Analytics
Smaato Leading Ad-Optimizer with largest iPhone inventory in Europe – 4+ billion ad requests, 2500+ publishers & 35 ad network partners worldwide Free Apple iPad give-away for new signed up publishers during MWC 2010
Olympians Join 24 Hour Fitness to Launch “We Are All Athletes” Integrated Marketing Campaign
Short Track Speedskater J.R. Celski and Alpine Skier Julia Mancuso Star in Television Spots Breaking February 12 SAN RAMON, Calif. – 24 Hour Fitness, the largest privately-owned U.S. fitness chain and the Official Fitness Center Sponsor of the 2010 U.S. Olympic and Paralympic Teams, launched on February 12, the latest iteration of its Olympic-themed integrated [...]
Doritos Had the Most Talked About Super Bowl Ad on Twitter, According to Squawq
Squawq provides immediate feedback from Twittersphere on America’s discussions about ads, brands and teams MINNEAPOLIS – The Doritos “House Rules” commercial was the most talked about television advertisement on Twitter during the 2010 Super Bowl, according to Squawq, a Web tool created by ad agency Colle+McVoy that tracks and analyzes conversations on Twitter. The Doritos [...]
GyPSii Leads the Way with Mobile Social Media Content and Contextual Targeted Mobile Advertising, Adds 1M New Users in Last Quarter
Strategic media partnerships deliver advertising and content to GyPSii community AMSTERDAM & SALO, Finland – Market-leading mobile digital lifestyle application and geo-mobility social media platform, GyPSii has kicked off 2010 in a strong position to grow market share and revenue by partnering with content partners to connect users to more content, together with targeted advertising [...]
Useful Networks and MoVoxx Team Up to Offer Cross-Carrier Location-based Mobile Advertising Solutions
DENVER – Useful Networks, a provider of location-targeted content and advertising solutions for mobile application developers, together with MoVoxx, a leading mobile advertising network, will launch geo-targeted ad campaigns across the MoVoxx network of mobile in-application and SMS inventory delivering over 700 million monthly impressions.
Kontera’s Strong 4th Quarter Caps Yearlong Acceleration and Rapid Growth
Technological Innovation and Accelerated Adoption By Brand Advertisers Drive Strong 2009 Performance SAN FRANCISCO – Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, announced strong 2009 growth that spoke to its continuous technological innovation and a strong uptake from brand advertisers.
Super Bowl Web Traffic Converts for Go Daddy Again in 2010
Go Daddy Spikes Web Site Traffic Off the Charts & Scores Sales Touchdown SCOTTSDALE, Ariz. – More Web site traffic, more social media buzz and more new customers this year propelled Go Daddy to an all-new Super Bowl sales record.
New InsightExpress Research Reveals Impact of Mobile Advertising
STAMFORD, Conn. – InsightExpress, a leading digital marketing research firm, released Mobile InsightNorms through Q4 2009, including a comparison of mobile media types and verticals. Benchmarked to the impact of online advertising, these findings continue to show the power of mobile as an advertising channel.
CDS Global Releases White Paper on Order Management Integration
DES MOINES, Iowa – CDS Global announces the release of its latest white paper, “Order Management Integration: Ensuring the Best Solution for Your Business Needs.” The white paper outlines the ways in which those who market consumer products can best administer the order management function of their business.
New Integrated Display and Search Reporting Solution Helps Large Advertisers Optimize Media Performance
Covario Introduces New Display Advertising Insight Software to Improve Online Marketing Campaigns SAN DIEGO – Covario, the leader in search and display advertising software and services for Fortune 500 companies, announced at their annual customer conference – INFLECTIONPoint, the release of a new technology solution – Display Advertising Insight (DAI). DAI is the first SaaS [...]
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