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Archive for February, 2010
Mobilecause Selected by AlwaysOn as an OnMedia Top 100 Winner
Recognized for Creating New Opportunities in Marketing, Branding, Advertising, and Publishing LOS ANGELES – Mobilecause (www.mobilecause.com), a leading Web service software company for mobile fundraising, announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and [...]
IndiaMART.com Ad Campaign Brings Small Business into Spotlight
Nationwide Ad Campaign launched across Radio, Internet & Print media. First ever Radio campaign by any Online B2B player in India. The campaign focuses on boosting B2B trade with “Buy-Sell Products in 20,000 Categories” theme. In a first of its kind branding experiment, IndiaMART will have fixed presence across all pages of Timesofindia.com and Economictimes.com.
Yahoo and Microsoft to Implement Search Alliance
Completion of U.S., European Review Clears Way for Agreement to Move Forward SUNNYVALE, Calif. & REDMOND, Wash. – Microsoft (Nasdaq:MSFT) and Yahoo! (Nasdaq:YHOO) announced that they have received clearance for their search agreement, without restrictions, from both the U.S. Department of Justice and the European Commission, and will now turn their attention to beginning the [...]
the Rubicon Project Offers Web Publishers Global Insight into Their Ad Space
VANTAGE 2.0 Gives Publishers Transparency into the True Value of Their Ads & Demand Channel Partners LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, has significantly enhanced VANTAGE, its proprietary Firefox browser plug-in that provides its premium Web publisher customers real-time perspective on their advertising space. Available through the company’s REVV for [...]
Retargeting Experts, mediaFORGE, Launches Post-Engagement Platform to Accurately Track Metrics
New Platform Abandons Traditional Post-Click-Through Method SALT LAKE CITY – Advertisers never have to pay for view-through again. mediaFORGE (www.mediaforge.com) announced its new engagement-based platform for retargeting, allowing the abandonment of view-through attribution. The technology measures engagement and subsequent post-engagement conversions as a new metric for attributing success. For ROI-driven advertisers, mediaFORGE’s interactive ad units [...]
Betawave Employees Join as IAB Council and Committee Members
Leading Interactive Advertising Organization Makes Room for Betawave Directors of Research, Publisher, and Business Operations to Join IAB’s Industry Groups SAN FRANCISCO – Betawave (OTCBB:BWAV), the online media network that delivers highly attentive audiences to brand marketers, announced that Hannah Pivar, Director of Research, Caren Park, Director of Publisher Operations, and Andy Ulery, Director of [...]
the Rubicon Project Declares the Ad Server Dead
Allen & Company LLC Retained as Financial Advisor to Support Strategic Growth Initiatives; Company Developing Next Generation Publisher-Centric Digital Ad Platform LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, issues a manifesto, Principles of a REVVolution – the ad server is dead, that takes direct aim at the current leaders in the [...]
Openwave Unveils New Edition of Mobile Insights Report Uncovering Mobile Internet Trends and Opportunities in Emerging Markets
Openwave® Mobile Analytics Suggests New Revenue Opportunities for Operators; Mobile World Congress 2010 BARCELONA, Spain – Openwave Systems Inc. (Nasdaq:OPWV), a global software innovator delivering context-aware mediation and messaging solutions, published a Winter 2010 report highlighting key mobile internet usage trends in Africa. The findings are the result of Openwave® Analytics collecting and interpreting traffic [...]
Kontera Announces New Ad Family: Freedom Units
Unique formats bring products and brands to life in highly relevant contexts SAN FRANCISCO – After several months of in-market use with select customers, Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, formally launched its newest ad unit family… the Freedom Ads.
mOcean Mobile Announces Industry’s First Comprehensive Ad Management Platform for Mobile Apps
MAST for Apps enables developers to monetize and market their apps Mobile World Congress 2010 BARCELONA, Spain – mOcean Mobile, the leading mobile advertising platform, announced that it has launched a free mobile ad serving platform for iPhone and other smart phone application developers, called MAST for Apps. The first and only comprehensive ad management [...]
Tumri Unveils New Dynamic Marketing Solutions
The latest dynamic creative optimization solutions and analytics platform deliver superior performance and unparalleled real-time insights for online display advertisers SAN MATEO, Calif. – Tumri, the leading provider of dynamic creative optimization solutions for display advertisers and agencies, announced the immediate availability of Dynamic Insight, its real-time marketing analytics solution, and the first four new [...]
Forrester’s Marketing Forum 2010, April 22-23, 2010, In Los Angeles
CAMBRIDGE, Mass.–(BUSINESS WIRE)–Forrester Research, Inc.: WHAT: Forrester Research, Inc., (Nasdaq: FORR) Marketing Forum 2010: Adaptive Marketing: How To Design A Flexible Organization To Thrive On Change
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