Archive for January, 2010

Ace Metrix Announces Top Scoring Television Ads for 2009; Rubbermaid Ad Takes Top Honors

| January 11, 2010 | 1 Comment

HP Sweeps 4 out of 5 Top Spots in Q4 Quarterly Top 10 Creative LOS ANGELES – Ace Metrix™, the industry standard in online television advertising analytics, announced the Ace Score™ Top Scoring Television Advertisements for 2009, the ranking of television ads from throughout 2009 with the best creative effectiveness as measured by Ace Score. [...]

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VMIX Expands Business Development Team to Accelerate Growth in Online Video Market

| January 11, 2010 | 0 Comments

SAN DIEGO – VMIX (www.vmix.com), a leading provider of online video and media-management solutions announced it has added four new senior members to its Business Development team. The hiring is the result of the San Diego-based company’s growth over the past year and its plans for continued expansion in 2010. “Among other commendations in the [...]

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Monster Employment Index Europe Data for December to be released Tuesday, January 12

| January 11, 2010 | 0 Comments

Monthly analysis of online job demand across European Union to be made available by Monster LONDON – The Monster Employment Index Europe tracks online recruitment across the European Union, revealing worker demand across industry sectors, occupation groups and key countries. Launched in June 2005 with data from December 2004, the Index is based on a [...]

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Wintry Weekend Boosts Online Holiday Sales in Final Shopping Weekend of the Season

| January 8, 2010 | 0 Comments

Strong Weekend Helps Recent Week Post Highest Online Spending Total on Record RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported holiday season retail e-commerce spending for the first 50 days of the November – December 2009 holiday season. For the holiday season-to-date, $25.5 billion has been spent online, [...]

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Free Media Monitoring for Not-for-Profit Organizations

| January 8, 2010 | 1 Comment

STRATFORD, Conn. – Free media monitoring is available to not-for-profit organizations under a PR grants program established by CyberAlert, Inc., the media monitoring service. CyberAlert accepted grants applications until December 31 and will announce the grant recipients in January. More information and a simple and secure grant application is available online at https://secure.cyberalert.com/grantsX.html.

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comScore Announces New Service with IRI to Measure Impact of Online Advertising Campaigns on Sales of Consumer Packaged Goods Brands Across All Retail Channels

| January 7, 2010 | 3 Comments

Solution Uses IRI’s National Consumer Network Panel and will be Integrated into comScore’s AdEffxTM Digital Advertising Effectiveness Platform RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, announced a new solution, in conjunction with Information Resources, Inc. (IRI), that measures the effectiveness of online advertising campaigns in building sales of CPG [...]

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New Poll: Media Landscape Shifting

| January 7, 2010 | 1 Comment

Print In Decline, Web Growing, but TV Still on Top TALLAHASSEE, Fla. – A newly released poll conducted for Ron Sachs Communications depicts a shifting media environment with traditional print media in decline, online media growing, and with television sitting atop the media heap as Florida’s most influential news source.

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VeriFone Makes Major Drive into Payment-Enabled Media

| January 7, 2010 | 1 Comment

SAN JOSE, Calif. – VeriFone Holdings, Inc. (NYSE: PAY), announced a major strategic initiative aimed at leveraging its current and future payment assets into the fast growing payment-enabled media marketplace. “The payment experience provides a unique opportunity to reach a variety of audience segments, such as premium business travelers heading to and from an airport, [...]

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infoGROUP’s Yesmail Named a Leader in E-mail Marketing Service Provider Report

| January 7, 2010 | 1 Comment

Yesmail Awarded Highest Score in Current Offering Category by Independent Research Firm OMAHA, Neb. – Yesmail (an infoGROUP company, NASDAQ:IUSA), a recognized industry-leading provider of permission-based online e-mail marketing solutions, announced it was named a Leader in “The Forrester Wave: E-mail Marketing Service Providers, Q4 2009” (Forrester Research, Inc., December 2009).

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comScore Media Metrix Ranks Top Growing Properties and Site Categories for November 2009

| January 6, 2010 | 4 Comments

Traffic to Online Retail Sites Surges as Holiday Shopping Season Takes Off; Deal-Seeking Americans Flock to Coupon and Incentive Sites RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for November 2009 based on data from the comScore [...]

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McAfee Labs Predicts Facebook, Twitter Will Be Platforms of Choice for Emerging Threats

| January 6, 2010 | 2 Comments

McAfee Also Foresees HTML 5 Will Attract Attackers, Increased Trojan Sophistication And That 2010 Will Be a Good Year for Law Enforcement’s Fight Against Cybercrime SANTA CLARA, Calif. – McAfee Inc. (NYSE:MFE) unveiled its 2010 Threat Predictions report. McAfee Labs believes cybercriminals will target social networking sites and third-party applications, use more complex Trojans and [...]

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Customer Satisfaction with E-Retail Rebounds, Sets New High for Online Holiday Shopping

| January 6, 2010 | 1 Comment

Amazon Raises the Bar; Macys.com, Gap.com, Overstock.com Most Improved, According to ForeSee Results ANN ARBOR, Mich. – Customers of the largest online retailers are more satisfied than ever according to ForeSee Results’ annual report on holiday shoppers. The ForeSee Results E-Retail Satisfaction Index (U.S. Holiday Edition) surged 7 percent to 79 on the Index’s 100-point [...]

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