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Archive for January, 2010
Hulu Extends All-Time High to 924 Million Videos Viewed RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released November 2009 data from the comScore Video Metrix service, showing that more than 170 million U.S. Internet users watched online video during the month. Online video viewing continued to reach record [...]
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DUBLIN – Research and Markets has announced the addition of the “Internet Advertising Market Assessment 2009” report to their offering. In 2008, UK expenditure on Internet advertising was valued at £3.35bn. The Internet is the UK’s fastest-growing advertising medium and, in the first half of 2009, the UK became the first major European market in [...]
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SUNNYVALE, Calif. – Yahoo! Inc. (NASDAQ:YHOO): WHAT: Yahoo! Inc. (NASDAQ:YHOO) will host a conference call to discuss the Company’s financial results for the fourth quarter and full year ended December 31, 2009. WHEN: Tuesday, January 26, 2010 at 2:00 p.m. Pacific/5:00 p.m. Eastern
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Research Shows That Weight Loss Products Advertised in Spam E-Mail Are Purchased by Young Adults with Weight Problems: Psychological Stress Implicated BROOKLYN, N.Y. – Forty-one percent of college students with weight problems opened and read spam e-mail advertising weight loss products and 18.5 percent bought these weight loss products, according to a new study published [...]
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Expansion of digital economies; Development of e-reader applications; Behavioral targeting CHICAGO – Roundarch, a leader in digital design and implementation for Fortune 500 companies, has outlined five digital predictions that it believes marketers must consider to positively impact the bottom line of small to large enterprises in 2010 and beyond.
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New Arbitron audience measurement research finds that Akoo delivers advertisers 64.5 million monthly engaged viewers, of which 13.4 million watch Akoo programming and advertising for 30 minutes or longer, 14.8 million watch for 15-29 minutes, and 36.3 million watch for up to 14 minutes per visit
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Online investing firm launches new integrated marketing campaign with new tagline, logo and advertising creative to tap into trend of empowered, independent investors ST. LOUIS – Scottrade, the online investing firm that has attracted do-it-yourself investors through its trademark $7 online stock trades and commercials featuring its founder and CEO flying a purple helicopter, is [...]
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SAGINAW, Mich. – The Scott & Miller Group, a business-to-business marketing communications firm, recently used Second Life, an online 3D virtual world, to help The Dow Chemical Company plan and design a customer hospitality and business center at the 2009 National Plastics Exposition tradeshow in Chicago. The agency built a virtual replica of the 36,000-square-foot [...]
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DUBLIN – Research and Markets has announced the addition of eMarketer’s new report “US Advertising Spending” to their offering. Spending for US online advertising will have decreased in 2009 by 4.6% – the first drop since 2002. However, the slowly recovering economy, combined with basic structural changes in how marketers and the public use media, [...]
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Clickable TV ad formats and TV landing pages provide a consistent, multi-screen advertising experience across Internet TV platforms, the Web and mobile video PARIS – Dailymotion, one of the largest Web video sites in the world, announced interactive advertising formats for Dailymotion’s broadband TV and IPTV channels. The announcement follows the successful launch of Dailymotion’s [...]
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Delegates new to online marketing and advertising will now be able to clearly identify sessions suitable for them Search Engine Strategies London 2010 LONDON – Search Engine Strategies (SES) announced the newcomer programme for the 2010 SES London Conference & Expo. The programme has been designed specifically for people with a fundamental knowledge of online [...]
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New report helps marketers protect their domains and brands in the New Year CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, unveiled its Hijacking Report, an advanced feature of Trademark Insight, which enables search marketers to identify and take action against other advertisers illegally using their domain name [...]
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