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Archive for January, 2010
Impact Radius Enables TV, Radio, Print and Online Media Partners and Advertisers Running Performance Advertising to Discover Opportunities, Directly Define Relationships and Connect Profitably SANTA BARBARA, Calif. – Impact Radius (www.impactradius.com) launched with its multi-channel performance advertising platform that is the first to connect advertisers and media partners directly for the delivery of performance campaigns [...]
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Former Interactive Head Jake McKenzie Named CEO BIRMINGHAM, Ala. – Intermark Group, a full-service marketing and communications firm, has named former digital division head Jake McKenzie as its chief executive officer. He replaces William (Billy) Harvill, who led the Intermark Group since 1992 and will continue to serve as chairman of the board, as the [...]
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U.S. arm of largest magazine publisher in the world chooses hosted smartFOCUS software to increase marketing intelligence BRISTOL, United Kingdom & BOSTON – smartFOCUS (LSE:STF), a global provider of powerful multi-channel marketing software, has announced that Hachette Filipacchi Media U.S. (HFM U.S.), the U.S. subsidiary of the largest global magazine publisher, has selected smartFOCUS’ Intelligent [...]
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AOL Advertising Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009. The ranking showed that AOL Advertising remains the top [...]
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PubMatic Will Increase Ad Revenue Made From Publishers’ Mobile Web Sites and Applications PALO ALTO, Calif. – PubMatic (www.PubMatic.com), the pioneer of Ad Revenue Optimization technology and full-service ad operations support for premium online publishers, announced a new solution that leverages real-time optimization technology to help publishers maximize revenue from their mobile ad inventory. PubMatic [...]
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Industry-Advancing Social Media Ads Complement iVdopia’s Range of Smartphone Ad Formats SAN JOSE, Calif. – iVdopia (www.ivdopia.com), the innovator in interactive video advertising for mobile devices, continues to revolutionize the field with Talk2Me ads. For the first time, mobile advertisers can customize interactive actions in video ads that include customized social features, which allows for [...]
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Combined Company to Be World’s Largest Mobile Advertising Exchange REDWOOD CITY, Calif. – Amobee Media Systems (www.amobee.com), the world leader in advertising solutions for mobile operators, announced that it has entered into an agreement to acquire the world’s largest mobile advertising agency, RingRing Media (www.ringringmedia.com). The acquisition brings Amobee one step closer to fulfilling its [...]
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Event scheduled for March 15, 2010 at the Alley Theatre HOUSTON – The American Marketing Association – Houston chapter has announced the 40 Best of Category Winners for the 2009 Marketer of the Year (MOTY) Award. On March 15, 2010, at the Alley Theatre, AMA Houston will honor these Best of Category winners and announce [...]
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Partnership will provide enhanced video, photo and audio capabilities within the Mzinga OmniSocial platform BURLINGTON, Mass. – Mzinga (http://www.mzinga.com/), the leader in social software, services, and analytics for business, announced a partnership with Kaltura, developer of the first open source online video platform. Through the partnership agreement, Kaltura’s full enterprise video solution has been integrated [...]
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Leading Language-Learning Company Offers Unique Contest to Determine the Famous Farm Boy’s Fate ARLINGTON, Va. – Ever wonder what happened to that hard-working farm boy who knew he would have just one chance to impress that particular Italian supermodel? Millions of people have been touched by this famous advertisement and some have even written songs [...]
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New Product Solves Problematic Mobile Coupon Issues with an Easy, Efficient and Effective Solution SCOTTSDALE, Ariz. – Mobile couponing newcomer CopiaMobile announced the availability of a solution that will drastically improve mobile couponing. Based on proprietary innovative technology, the new mobile coupon solution enables consumers and retailers to automatically redeem mobile coupons without scanning or [...]
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MARLBORO, Mass. – Mercury Media, the largest privately-owned, full service direct response media agency in the country, has been named the advertising agency of record by eDiets.com, Inc. (NASDAQ:DIET). The agency is responsible for all aspects of direct response television advertising media buying for the leading online provider of personalized nutrition, fitness and weight-loss programs, [...]
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