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Archive for January, 2010
Ground-breaking Technology Companies of 2010 Recognized for their Contributions to Marketing, Branding, Advertising, and Publishing Winners to be Honored at OnMedia Conference February 1-3 in NYC
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Forrester’s Emily Riley to Present RTB Research Findings, Top Digital Advertising Thought Leaders to Explore Technology’s Impact NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, has announced it will host an invite-only conference on Real Time Bidding (RTB) on February 4, 2010 at the Time Warner Center in New [...]
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SCOTTSDALE, Ariz. – The world of advertising is changing dramatically with shifts in consumer behavior and growing online and pay TV video-on-demand (VOD) services, reports In-Stat (http://www.in-stat.com). These shifts among others are creating a growing market for advanced video advertising, which In-Stat projects will approach $5 billion by 2013.
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For the first time, report examines average measured connection speeds of the top 10 fastest cities per continent/region – Sandy, Utah; Beersheva, Israel; Wellington, New Zealand; and Lausanne, Switzerland among the cities that possess the top average connection speeds in their respective regions. State of the Internet report to begin to measure connection speeds from [...]
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Quattro Wireless & Millennial Media are Top Performers with 83% Fillrate; iPhone performs two times better than Android handset CTR REDWOOD SHORES, Calif. – Smaato Inc. (http://metrics.smaato.com) published the Smaato Mobile Advertising Metrics. The Smaato Metrics reveal for the first time a Click Through Rate (CTR) Index by handset operating system. In addition, the Smaato [...]
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Immediate Research Analysis for Research Professionals and End Clients WALTHAM, Mass. – Invoke Solutions, research technology market leader and full service market research firm, announced the release of Engage Analytics III, the innovative web-based reporting and analytic tool. Engage Analytics requires minimal training and no IT involvement to fully operate and produce immediate and complete [...]
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Historical Advertising Data Showcases Super Bowl’s Leading Spenders, Quadrupled Ad Rates and More Cluttered Air Time NEW YORK – The escalating chatter surrounding Super Bowl XLIV is not just about the teams competing for the 2010 championship. The TV commercials that will appear during the game are also the subject of discussion and speculation. And [...]
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Entrepreneur, Investor Marc Theermann to Join AdMeld Executive Team NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, has appointed mobile industry veteran Marc Theermann as Vice President of Mobile. The announcement, made by AdMeld CEO Michael Barrett, comes a little more than a month after the company introduced the [...]
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Industry Maven to Oversee Portfolio of Music, Film and Advertising Media Brands NEW YORK – e5 Global Media LLC, a company recently formed jointly by Pluribus Capital Management, a media private equity partnership, and Guggenheim Partners, a global diversified financial services firm, announced that it has hired Richard D. Beckman as chief executive officer. Beckman, [...]
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2009 Trends: PR & Editorial Jobs Increase Share, TV & Academia Decline NEW YORK – Mediabistro.com (a division of WebMediaBrands Inc., Nasdaq: WEBM) released its 2009 “Media Jobs Report,” an inside look at job trends in the media industry culled from mediabistro.com’s industry-leading job board (http://www.mediabistro.com/joblistings).
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Cost-Per-Engagement Pioneer Achieves 100 Percent YoY Global Sales Growth Fueled by Comprehensive Brand Advertising Offering SAN FRANCISCO – VideoEgg, the engagement ad network, announced that it reached profitability in June 2009 with 100 percent year-over-year global sales growth and 2009 global revenues exceeding $25 million. 2009 represented a year of business maturation for VideoEgg as [...]
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Plus: Android version up and running on Google Nexus One; Android take rate topping that of either iPhone or BlackBerry! NEW YORK – Clear Channel Radio announced it has completely sold out January 2010 display ad inventory for its popular digital music and radio app across both its Web and mobile platforms. Led by FOX [...]
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