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Archive for January, 2010
DUBLIN – Research and Markets has announced the addition of the “US Advanced Advertising” report to their offering. Advertising is undergoing fundamental changes. Traditional TV programming delivers a repeatable audience that advertisers can plan their ad campaigns around. But consumers are consuming more content as Ad-supported Video-on-Demand (VOD).
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Quarterly Search Engine Advertiser Update shows a 12.5 percent increase in Google ad spend across top retailers and other data on Q4 performance at the big 3 engines CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, released its latest quarterly Search Engine Advertiser Update. The report’s findings demonstrate [...]
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Yeh Brings Substantial Executive Experience Building and Optimizing Technology Platforms for Major Media Organizations SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, appointed Amy Yeh to the position of Chief Product Officer (CPO). Heading up the technology platform group at FM, Yeh will leverage her deep knowledge and executive experience [...]
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SEATTLE – Those familiar with online advertising know how much technology it takes to support successful advertising campaigns. In 2009, HasOffers quickly became a major supplier of this technology by releasing a faster, simpler, and less expensive solution for tracking large referral advertising campaigns. Today, HasOffers has raised the bar again, combining a full-scale ad [...]
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Exclusive Scheduler Increases Ad Effectiveness by Matching Commercial Spots to Highly Relevant Programming or Ads; VISA, GEICO, Wal-Mart Among First to Reap Benefits Previously Limited to Internet and Mobile Browser Advertising Broadcast Radio Now Competes in Area Credited with Internet’s Strong Growth
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SUNNYVALE, Calif. – Yahoo! Inc. (NASDAQ: YHOO) announced that Sue James was elected to the company’s Board of Directors, effective January 11, 2010. Sue brings extensive financial expertise and experience with a 35-year career at Ernst & Young (E&Y). Sue was also named Chair of the Board’s Audit Committee.
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Will Help Agency’s Biggest Clients Integrate Social Media Into Marketing and Communications NEW YORK – Proof Digital Media, a digital marketing and communications firm, announced that it has hired Internet strategist B.L. Ochman. Ochman, who has been helping major corporations integrate social media into their marketing since 1995, is a long-time leader in the social [...]
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Insight into Consumer Wish Lists, Budgets & Satisfaction Level with the 2009 Holiday Season; Lessons for Retailers for 2010 WATERTOWN, Mass. – Retail stores still trump online stores as the go-to holiday destination, but online retailers are delivering higher customer satisfaction, according to a post-holiday survey of 400 people conducted by advertising agency Allen & [...]
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CHICAGO – CareerBuilder, the global leader in human capital solutions, expects another win when it returns to the big game for the sixth consecutive year. In a departure from past advertising campaigns, CareerBuilder’s 2nd quarter spot during the 2010 big game will feature a TV commercial idea from an everyday consumer who entered and won [...]
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NEW YORK – Drawing from its deep well of talent, Scripps Networks has named Greg Regis as Senior Vice President of Advertising Sales for Travel Channel, where he will oversee ad sales strategy and revenue for the network. Scripps Networks acquired a majority interest in Travel Channel in December 2009.
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Partners with ClickFacts to Protect Web Publishers and Demand Partners from Malvertising Attacks LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, is coming to the aid of premium Web publishers and their sales channel partners in their fight against malvertising, a top online security threat in 2010. Through the integration of automated [...]
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AIR Technology Assigns Link-Based Quality Scores to Produce Relevant, Spam-Resistant, Search Results SUNNYVALE, Calif. – Become.com (http://www.become.com/), the Web’s fastest-growing site for comparison shopping, has had their Affinity Index Ranking (AIR™) technology patent approved by the US Patent Office.
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