MOUNTAIN VIEW, Calif. & DURHAM, N.C. – Goodmail Systems, the creator of CertifiedEmail™, the industry’s standard class of trusted email, and iContact, an industry leader in email marketing services for small and mid-sized businesses, announced a partnership and reseller agreement to offer email marketers a fast on-ramp to launch high-impact campaigns. The partnership provides businesses safe, secure, guaranteed email delivery for increased ROI and enhanced customer satisfaction. The combination of CertifiedEmail and iContact will increase the ability of marketers to reach and stand out in subscriber inboxes.
“We are thrilled that iContact will be working with us to extend the benefits of CertifiedEmail to small and mid-sized businesses,” said Peter Horan, CEO of Goodmail Systems. “Our partnership will permit a huge new category of companies to use email as a vital component of their marketing campaigns, with all creative fully rendered and delivered intact.”
iContact allows businesses, non-profit organizations, and associations to easily create, publish, and track email newsletters, surveys and auto-responders. The iContact platform includes all the features email marketers need while still making it easy for anyone to create permission-based email marketing campaigns. The Goodmail CertifiedEmail delivery platform includes a rigorous accreditation process, and sends email campaigns with a cryptographically secure token that assures recipients of the sender’s authenticity. Because the messages are marked in the inbox with a unique blue ribbon envelope icon, consumers are more likely to open the messages, resulting in higher campaign performance.
“Our partnership with Goodmail Systems means iContact customers can enjoy all of the delivery and visibility benefits of CertifiedEmail, previously only available to the biggest brands,” said Kevin Fitzgerald, Vice President of Sales at iContact. “With CertifiedEmail, we are helping to ensure that our email marketing customers can quickly and efficiently launch high-impact, highly successful campaigns that deliver the greatest value for their marketing spend.”
More information about the partnership can be found at www.icontact.com/goodmail.
With more than 57,000 customers, iContact provides email marketing for SMBs and non-profits. iContact allows for easy creation of email newsletters, surveys, and auto-responders. Market leaders like Bank of America, Ford, Intuit, Vonage, Symantec, International Paper, LG Electronics, ReMax, United Colors of Benetton, and Centex Homes use iContact to build stronger relationships with their customers and prospects at a fraction of the cost of traditional marketing methods. iContact, designed for the SMB market, and iContact Enterprise, designed for mid-sized to large organizations, are both available at www.iContact.com.
About Goodmail Systems
Goodmail Systems is the creator of CertifiedEmail™, the industry’s standard class of email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, and embedded multi-dimensional applications like CertifiedVideo™ for streaming video, yielding measurable improvements in email effectiveness. CertifiedEmail has been adopted by seven of the nation’s top 10 email mailbox providers and is in use by 500 commercial, government and non-profit senders. It is supported in North America and Europe by a wide network of email platforms and service providers.