NEW YORK – ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has issued that it has passed the Media Rating Council’s (MRC) auditing process and has been granted accreditation. In doing so, ADTECH brings greater transparency and accountability to its clientele.
MRC accreditation involves an audit of ad serving systems to assure they’re compliant with both the MRC Minimum Standards for Media Ratings Research, and applicable IAB Guidelines. ADTECH was judged as in compliance with MRC’s criteria, as well as the IAB’s Display Ad Impression Guidelines and the IAB’s Broadband Video Ad Impression Guidelines.
“This seal confirms ADTECH’s quality performance in the delivery and reporting of digital advertising,” says CEO Dirk Freytag. “Only those systems that deliver banners in compliance with MRC and IAB standards receive accreditation. This is an important building block that will strengthen the credibility of online advertising. It will reassure our clients and it guarantees professionalism and trustworthiness in a very technical trade.”
MRC Executive Director and CEO George Ivie stated, “ADTECH’s commitment to the MRC accreditation process is a sign of its commitment to quality measurement, and we’re very pleased that ADTECH is now among the industry leaders who have the distinction of achieving MRC accreditation.”
ADTECH is a leading international supplier of digital marketing solutions and is AOL Advertising’s ad serving platform. The company’s flagship product is an integrated ad serving platform. It enables networks, web publishers, advertisers and agencies to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like Sky, Hi-Media, Gannett and Fox Networks. ADTECH AG is an ultimate wholly-owned subsidiary of AOL Inc.
AOL Inc. (NYSE:AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.