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AdGooroo Report Shows Q4 Gains, a Decrease in Active Advertisers for Google

Otilia Otlacan | January 25, 2010 | 2 Comments

Quarterly Search Engine Advertiser Update shows a 12.5 percent increase in Google ad spend across top retailers and other data on Q4 performance at the big 3 engines

CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, released its latest quarterly Search Engine Advertiser Update. The report’s findings demonstrate a near 13 percent increase in ad spend for the top 80 US retailers on Google, despite a 5 percent decrease in active advertisers.

“While this typically signals a negative impact on revenues, AdGooroo also tracked increased competition for ad placement, resulting in higher ad prices for Google and unusually high clickthrough rates. Google seems to be taking advantage of a strong Q4 to make some quality improvements.”

The report contains seven pages of data, graphs and analysis on the performance of Google, Yahoo! and Bing during Q4 2009 and once again lists the top US advertisers by search engine and most expensive keywords by search engine. New to the report this quarter is a breakdown of search spending by retail category.

“Google experienced a quality purge this quarter and banned what we believe to be more than 30,000 advertisers, accounting for about 5.3 percent of its active advertiser base,” said AdGooroo Founder and CEO Rich Stokes. “While this typically signals a negative impact on revenues, AdGooroo also tracked increased competition for ad placement, resulting in higher ad prices for Google and unusually high clickthrough rates. Google seems to be taking advantage of a strong Q4 to make some quality improvements.”

In the report, Stokes sites data to show that while the overall retail category was up in Q4, consumer electronics, office products, children’s goods and home décor experienced significant decreases. Clothing, shoes, furniture and auctions were particularly strong in Q4, however.

Those interested in learning more can view and download a complimentary copy of the report, “Search Engine Advertising Update – Q409” at http://succeed.adgooroo.com/Q409_Search_Advertising_Report.html.

About AdGooroo

AdGooroo provides online marketers and agencies actionable, on demand competitive intelligence tools that proactively monitor an industry’s advertising landscape to help them build a long-term competitive advantage. Based in Chicago, AdGooroo provides competitive intelligence to Internet marketers through its suite of products, including SEM Insight, Display Insight, Trademark Insight and Link Insight. AdGooroo tools leverage access and automation to provide advertisers with lists of competitors’ top keywords, ad copy, campaign statistics and more. Top agencies and brand advertisers leverage AdGooroo competitive intelligence tools. For more information, visit AdGooroo.com.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

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