Cost-Per-Engagement Pioneer Achieves 100 Percent YoY Global Sales Growth Fueled by Comprehensive Brand Advertising Offering
SAN FRANCISCO – VideoEgg, the engagement ad network, announced that it reached profitability in June 2009 with 100 percent year-over-year global sales growth and 2009 global revenues exceeding $25 million. 2009 represented a year of business maturation for VideoEgg as the company solidified operations across nine markets and four countries, expanded product offerings to more holistically meet the needs of brand advertisers and grew its network to reach more than 100 million consumers monthly. Today, VideoEgg works with more than 90 percent of the biggest digital advertisers in North America 1.
VideoEgg’s revenue growth is directly linked to its ability to anticipate and address the challenges faced by brands in today’s shifting media landscape. Historically, online advertising delivered brand messages with short, static images and success was measured by clicks and page views. As the industry evolved, time- and audience-based models emerged as a more effective way to reach consumers and bring value to non-traditional media environments. As a result, advertisers have moved beyond solely buying impressions and now demand customized ad solutions that deliver attention.
“We’ve always focused on solving the challenges brand advertisers face—whether it be helping them reach their audiences despite media fragmentation or simplifying their media buy,” said Matt Sanchez, CEO of VideoEgg. “VideoEgg’s growth is indicative of the company’s ability to consistently deliver the right mix of creative services, ad products and research to meet advertisers’ needs. As we move into 2010, we believe our distinctive solution set will continue to drive company growth and profitability.”
VideoEgg’s 2009 growth milestones include:
Seven consecutive months of profitability
100 percent year-over-year global sales growth
Global revenues exceeding $25 million
Successful operations in nine markets, include three international offices
Reaching 100 million global uniques across its network
Delivering one billion impressions per month
Attracting many of the nation’s largest brands including Unilever, Nissan and Microsoft
Brand Performance and Services Offering Fills Industry Void
Designed from the ground up to deliver engagement, VideoEgg is the only company that provides brands with an integrated network, services and technology solution that goes far beyond traditional ad network models and picks up where agencies leave off. By productizing an approach that was once incredibly labor intensive into something more manageable, VideoEgg is giving brand advertisers more of what they need – creative, custom media solutions, research and insight and brand safety – to make the digital medium more scalable and sustainable.
More than just an ad network, VideoEgg’s engagement network includes:
VE Solutions: Makes the technology work harder
Strategic solutions: Media and creative specialists develop powerful, custom brand solutions.
Creative studio: Designers and technologists develop data-driven ad experiences.
Research: Analytics experts provide insight into brand metrics and creative optimization.
“100% Happy”: Customer service promise guarantees advertisers’ satisfaction.
VE PeopleNetworks: Custom audience networks tuned to specific marketing objectives
Data-driven audience targeting: VideoEgg partners with data providers like Quantcast, Targus and Excelate to increase the efficiency of campaigns across its broad network.
Engagement and time are valued above impressions: Optimized with AttentionRank, the entire network is structured around a time-based performance model.
Designed for advertisers: With more than 400 quality online partners, VideoEgg creates highly customized and data-rich brand networks to meet advertisers’ precise needs. In addition, a strong combination of people and technology ensures environments are safe for brands.
VE Brand Platform: Immersive ad experiences that scale
Opt-in and opt-out: Unique and complementary advertising products—engagement, mobile and interstitial—run across any display ad space or within a mobile environment.
VideoEgg ToGo: Allows advertising creative on the VideoEgg network to run on any site within a broader media buy at no additional cost.
Designed for engagement: Pricing is triggered only when brands know they have users’ attention.
“VideoEgg has managed to stay one step ahead in a fiercely competitive market by delivering what brands demand today—a unique brand performance offering and superior services that make campaign execution easy, fast and effective,” said Heidi Browning, Global Digital Officer, Universal McCann. “With its ability to bridge services, technology and media, VideoEgg has simplified a complex process to make digital more manageable and scalable for brands.”
View some of VideoEgg’s work with brand advertisers at www.videoegg.com.
About VideoEgg, Inc.
VideoEgg, an engagement network that helps brands get the most out of digital advertising, is the only company that provides brands an integrated network, services and technology solution that takes the complexity out of online brand advertising. Designed for engagement, the company gives brand advertisers more of what they need – industry-leading research and insight, innovative ad products, advanced targeting data, sales and packaging, and guaranteed brand safety – to make the digital medium more accountable, scalable and sustainable. With successful operations in nine markets, including three international offices, VideoEgg’s engagement network reaches 100 million global uniques across quality online and mobile environments, delivering one billion impressions per month for many of the world’s largest brands.
Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit http://www.videoegg.com.
Follow VideoEgg on Twitter: http://twitter.com/videoegg.
AdFrames and VideoEgg are trademarks, servicemarks or registered trademarks in the United States and other countries. All other brands, names, or trademarks mentioned in this document are the property of their respective owners.
1 “Global Marketers 2009.” Advertising Age. Crain Communications, 30 Nov. 2009.