PALO ALTO, Calif. – PubMatic (www.PubMatic.com), the pioneer of Ad Revenue Optimization technology and full-service ad operations support for premium online publishers, announced a new solution that leverages real-time optimization technology to help publishers maximize revenue from their mobile ad inventory. PubMatic works with premium publishers to increase their ad network and exchange revenue by 30-100% and simplify operations, and will extend those benefits to publishers’ mobile ad inventory via an integrated solution.
“While the consumption of mobile content has grown exponentially, particularly with the iPhone and Android platforms, the ability to monetize the mobile web has become increasingly difficult for premium publishers,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “Our integrated mobile solution gives publishers the ability to take full advantage of their highly lucrative mobile ad inventory by simplifying the process by which they manage and select the most effective ads for their mobile web sites and applications.”
Publisher benefits Include:
Ad Network Representation: PubMatic will help publishers connect to the optimal mix of mobile ad networks according to publishers’ content, audience, and brand safety requirements
Real-Time Decision Making: PubMatic will decide in real-time which mobile ad network can best monetize each impression and select the highest paying ad network every time
Brand Control: The same comprehensive brand control capabilities that protect PubMatic’s Web publishers from unwanted ads, channel conflict, and ad latency issues will also extend to the mobile platform
Audience Insight: Mobile-specific data points such as device, user location, and user demographics are considered as part of the ad network and exchange selection process to maximize publisher revenue
One Consolidated Management Dashboard (Web & Mobile): Publishers will be able to manage and review comprehensive reporting and analytics from one consolidated dashboard that tracks both their Web based ad sales and mobile ad sales.
Publishers interested in participating in the mobile platform launch can contact Andrew Rutledge, VP Sales. [email protected]
PubMatic’s Ad Revenue Optimization solution combines real-time ad decision technology with local service around the world to provide global publishers a holistic ad monetization platform. PubMatic’s real-time bidding (RTB) and Ad Price PredictionTM technology ensures that online publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the ComScore top 10. www.PubMatic.com