Leading Advertisers Launch Branded Entertainment Campaigns on Social Music Television Network, Akoo

New Arbitron audience measurement research finds that Akoo delivers advertisers 64.5 million monthly engaged viewers, of which 13.4 million watch Akoo programming and advertising for 30 minutes or longer, 14.8 million watch for 15-29 minutes, and 36.3 million watch for up to 14 minutes per visit

CHICAGO – Akoo, the world’s largest social music television network, announced that it launched branded entertainment and advertising campaigns for a group of inaugural sponsors, including Best Buy, CLEAR, 20th Century Fox, and leading brands in the gaming console and quick-service restaurant categories (click here or visit akoo.com to view video reels). The company also announced the results of new Arbitron audience measurement research, which finds that Akoo reaches 89.6 million monthly consumers in premium out-of-home environments across the U.S., of which 64.5 million monthly engaged viewers actively watch Akoo programming and advertising for an average of 16 minutes per visit.

Akoo’s programming features music videos from all four major record label groups with whom the company has licensing agreements – Universal Music Group, Sony Music Entertainment, Warner Music Group, and EMI – as well as live performances, exclusive artist interviews, and original branded content.

Akoo empowers social engagement by uniquely enabling viewers to control programming on its high-definition TV screens with their mobile devices. Viewers can select their favorite music videos via text message request or Akoo’s mobile application and share them on the network, free and on-demand. Viewers can also access Akoo’s free Wi-Fi service to interact with programming, as well as participate in location-based digital marketplaces and social media activities.

Arbitron research findings validate Akoo’s ability to engage viewers. Of the 64.5 million monthly engaged viewers, 13.4 million monthly viewers spend 30 minutes or more watching Akoo programming and advertising, 14.8 million viewers watch for 15-29 minutes, and 36.3 million viewers watch for up to 14 minutes per visit.

“Akoo has raised the media performance standard by measuring and reporting against engaged viewers, rather than gross impressions,” said Niko Drakoulis, Akoo’s CEO. “No other media network delivers 64.5 million monthly engaged viewers while fully integrating brand partners within a socially immersive consumer experience.”

About Akoo

Akoo is the world’s largest social music television network. The company delivers major label music videos and original programming to 89.6 million monthly consumers in premium out-of-home environments across the U.S. Akoo empowers social engagement by uniquely enabling viewers to control programming on its high-definition TV screens with their mobile devices. Viewers can select music videos from Universal Music Group, Sony Music Entertainment, Warner Music Group, and EMI, via text message request or Akoo’s mobile app, and share them on the network, free and on-demand. Akoo’s ability to engage media-elusive demographics, while integrating brand sponsors within the media experience, results in increased advertising effectiveness. Founded in 2001, Akoo is headquartered in Chicago, Illinois. For more information, visit www.akoo.com.

• Bio
• Latest Posts

Otilia Otlacan

Founder at RightFit Media

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She is based in Dublin (IE) and Arad (RO) and works as a consultant through her company, RightFit Media, specialized in web monetization, social media strategy, brand awareness and brand development for ad tech companies.

Latest posts by Otilia Otlacan (see all)

• Socialbakers Appoints James Bodha as CFO - May 24, 2013
• ChinaJoy to See New Wave of Mobile Advertising - May 24, 2013

Related articles:

1. TV Ads Integrated within an Interactive, Social TV Environment Outperform Broadcast TV Equivalents First Major Advertising Effectiveness Study in the Social TV space finds that traditional 30-second TV spots are strong performers in brand metrics ranging from brand...
2. Akoo Social Television Introduces New Video Takeover Ad Unit with Mobile Component for Increasing Effectiveness of TV Spots SyncAds enable brand marketers to simultaneously deliver TV spots with accompanying video ads to active shoppers who have the ability to make a retail transaction...
3. Akoo Launches Advanced Interactive Entertainment Platform in the Digital Out-of-Home Marketplace 490 million annual viewers across 150 leading malls empowered to activate music videos from all four majors on HD LCD-TV screens using their mobile phones...